Let’s Talk About 10× the Marketing

Really. Our entire business is built on growing with the practices we work with. If we’re growing yours, you’ll keep us around. If we’re not, you shouldn’t be locked in. We earn the next month every month — that’s the whole agreement. It also means we can’t hide behind a 12‑month commitment when the work isn’t landing, which is exactly the point.

Honestly, they’re good at what they’re built for — running hundreds or thousands of practice accounts. The way that math works is you get an account manager. Some of those AMs are excellent, and the teams behind them can be great too. But the person assigned to your account isn’t someone who can spend 20 hours talking dry eye with you, dig into your premium IOL conversion math, or live and breathe vision therapy on every single call — because they have forty other practices to think about. That’s not a knock on them; it’s just what volume requires.

The bigger difference is the business model. Their pricing has to justify the work locked into a contract — that’s how the engine runs. Ours runs the opposite way: we treat the first scope almost like a loss leader, because we know the way we grow with you is when the work lands and you come back asking “how do we put more behind this?” We’re not trying to maximize what we make off you in year one. We’re trying to prove ourselves and become the long‑run partner. The upside in your practice is far bigger than what you’d commit on day one anyway, so starting small and letting the work earn the next conversation is better for both sides.

Both. Specialty Vision is built specifically for eyecare — independent ophthalmology and optometry practices, plus multi‑location and PE‑backed eyecare groups. We don’t take work outside of eyecare. If you’re not in eyecare, we’ll tell you on the first email — no need to book.

Two things have to be true. There has to be real growth opportunity — meaning we believe we can do work worth ten times what you’d get from a generalist agency. And we have to be aligned on the vision: that the care you deliver deserves marketing that goes way harder than what’s out there. If either piece isn’t there, we’ll say so on the call and point you toward what we’d do instead. We work with a small number of practices on purpose.

Just me — Avner, founder. I run every first call personally, and I stay on every account we sign. There’s no sales‑to‑account‑manager handoff. The person you talk to today is the person you’ll be working with if we move forward.

Nothing on your end. No forms, no spreadsheets, no homework — the prep is on us. After the call, you’ll get a written recap and the recommendations we made. If there’s a fit, we’ll send a tailored proposal — month‑to‑month, no contract. If not, you’ll still walk away with specific strategies you can run with on your own.