Eye-care marketing built by the people who built the platform.

Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.

Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.

Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → generated 1M+ patient appointments annually → built the software the category was missing. The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.

Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, and provider-specific paid media — on schedule, every time.

GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.

The Growth Portal — the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.

Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.

The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies — engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.

Shared files, supply orders, patient forms, practice reports, location-level communication.

Social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.

Task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.

Review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation from practice staff.

Gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.

Job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.

Full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.

when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.

Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. That's a feature for buyers who've signed multi-year MSAs that turned into vendor lock-in. It's also why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.

Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.

A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.

Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.

Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.