Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — and built the agency that should have been there for them. Boutique specialists. Exponential results.
+241 net visits per day
In 30 days. Live on the dashboard, reconciled per provider.
74 locations 302 providers
Across the national platform the founders scaled.
$100M platform raise
Scaled by the founders who now run the agency.
“After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.”Avner Engel CEO and Founder, Specialty Vision
“Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided — without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate.”Zvi Pardes VP Marketing, ReFocus Eye Health
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end and signed LOIs with 11 practices and $12M of EBITDA in the first 90 days, at a blended multiple under 6.
Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.
Founded a platform, raised $100M, integrated practices, marketed across 2,000+ clinics, generated 1M+ patient appointments a year, built the software the category was missing. The marketing Specialty Vision delivers is what the founders wished existed as operators.
Across the managed Specialty Vision network, in a single 28-day window: nearly 1.5 million views and 869 published physician videos in twelve months — distributed across site, GBP, YouTube, paid social, and AI-augmented production. All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal — pull it up anytime.
13,000 GMB phone calls
+39% vs Feb 2026, +32% vs Mar 2025
151,000 organic search clicks
+27% vs February 2026
36 million organic impressions
+26% vs February 2026
3,378 appointment-page visits
2,154 unique users
60,000 total users
65% organic
1,470 paid conversions (April)
$31.57 each; trailing 9 days at $15.18
1.4M Insight Vision YouTube views
851K prior-year period · 279 videos
108.7K ReFocus YouTube views
17.9K prior-year period · 590 videos
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.
The Scheduling Gap Report — built into the Growth Portal — closes the loop between marketing spend and visits per day, per provider, per location, per region.
Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down — and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.
This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.
Per-provider attribution, live on the dashboard.
PE-backed platforms have small in-house marketing teams that can't carry the full stack. Existing agencies don't carry it either. Specialty Vision is built to be the full stack — best-in-class across every layer.
Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, and provider-specific paid media — on schedule, every time.
GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.
The Growth Portal — the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.
Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.
The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies — engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.
Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP — the software suite Avner and Ilan built when they ran the platform. ampUP is what turns marketing from a vendor relationship into an operating system.
ampUP — the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office that connects MSO leadership to every practice and staff member.
ampUP Lite — the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite. Seven modules under one roof:
The full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office connecting MSO leadership to every practice and staff member.
Marketing alone moves clicks. ampUP-integrated marketing moves chairs.
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting. Every ophthalmology subspecialty — retina, cornea, glaucoma, pediatric, IOL — got its own tailored architecture rather than a one-size-fits-all “services” page. All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.
12-month results, Feb 2025 → Mar 2026:
PE-backed platforms have small in-house marketing teams that can't carry the full stack. The agencies the category offers don't carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don't have an operator's reason to do it. Specialty Vision was built to be that full stack. Boutique attention. Operator's expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.
If your standard for marketing is the same standard you hold for your physicians,… — this is the partner that matches it.
The Category Default
Three defaults the buyer is handed.
Monthly PDFs the buyer can't verify. Reactive turnaround the buyer has to chase. Silence between reports.
The Opposite, By Design
Specialty Vision was built to be the opposite of every one of those defaults.
The dashboard is the source of truth. Same-day response when something moves. Working sessions, not status-update theater. Founder on every account.
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager.
Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.
Same-day response when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. That's a feature for buyers who've signed multi-year MSAs that turned into vendor lock-in. It's also why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
Every engagement begins with a live intake audit — six categories, scored on a POOR / OK / GOOD scale. No softening.
The six: Links & Authority, Rank Tracker, Local Listings, Reputation Manager, GBP Audit, On-Site SEO.
Findings render on the dashboard during the walkthrough — not on a slide deck.
For PE-backed platforms, the audit goes a layer deeper — the Scheduling Gap Report runs the same POOR / OK / GOOD diagnostic at the per-provider, per-location, per-region level. Marketing health and operating health, on the same dashboard, on day one.
Most “POOR” findings are an afternoon of work. The audit isn’t a sales document. It’s the first dashboard view of the engagement.
HOW THE ENGAGEMENT STARTS
The questions PE-backed platforms and their sponsors ask before they sign.
Renewal earned every 30 days. Boutique specialists. Exponential results.
A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.
Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.
Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.