What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Chelsea Kleen, OD – Specialty Vision

Eye Emergencies

Bio

Chelsea Kleen, OD, is an optometrist whose residency covered medical eye disease and refractive surgery care. A biology degree from The College of New Jersey came first, followed by a Doctor of Optometry earned at the SUNY College of Optometry in Manhattan. Rotations during school took in a VA hospital in Montrose, New York, and the referral practice that went on to award the residency position in 2014.

The clinical work runs from urgent visits through the evaluation and follow up that eye surgery requires, both before and after the procedure. Patients are often seen jointly with the surgeons and subspecialists who work at the same centers, so one problem may be handled by more than one clinician. Ocular disease has been the through line since the externship years.

Dr. Kleen holds diplomate status with the American Board of Optometry and directs the Parsippany center. Membership includes the American Optometric Association along with the state optometric society in New Jersey. In Dr. Kleen's own words, "Most of the people I see are worried about something that started yesterday, so my first job is to work out what is happening and explain it in plain terms. Working next to the surgeons here means a patient can often get answers the same day." Patients can schedule a visit with Dr. Kleen at the Parsippany office of Omni Eye Services.