What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Hadley Phillips, DO – Specialty Vision

Cataract Surgery

Bio

Hadley Phillips, DO, completed undergraduate study at the University of Vermont, then took the DO degree at Kirksville. The ophthalmology residency was served in Detroit, with rotations through two eye hospitals in New York. Study at large cataract centers elsewhere in the country followed.

The practice is cataract surgery and very little else, which is deliberate. A stitch-less, small-incision technique has been the method since 1989, taken up early in the period when cataract surgery moved away from large wounds and slow recoveries. The consultation before an operation is treated as part of the procedure rather than a formality, since the choice of lens and technique has to suit one particular eye and one particular life.

Dr. Phillips holds board certification in ophthalmology and belongs to the national cataract surgery and osteopathic professional societies. Several eye care and surgical facilities in the region were founded and developed by Dr. Phillips. In Dr. Phillips's own words, "Cataract surgery got smaller and quieter over the course of my career, and the patient benefited every time it did. I still spend most of a first visit listening, because the operation only works if the plan fits the person." Patients can visit Dr. Phillips at Phillips Eye Specialists in Elmwood Park and Union City, New Jersey.