What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Jaclyn Gurwin, MD – Specialty Vision

Oculoplastics/blepharoplasty

Aesthetics

Bio

Jaclyn Gurwin, MD, studied communication and fine arts at the University of Pennsylvania, graduating summa cum laude with induction into Phi Beta Kappa, then earned a medical degree at the Perelman School of Medicine. A transitional internship at a Harvard-affiliated hospital opened post-graduate training, followed by an ophthalmology residency at the Scheie Eye Institute that closed with the program's resident teaching award. Two further years at the University of Wisconsin-Madison, in an ASOPRS-accredited fellowship guided by Mark Lucarelli, MD, concentrated on oculofacial plastic and orbital surgery.

The practice divides into two halves. Facial rejuvenation covers upper and lower eyelid blepharoplasty, brow lifting, botulinum toxin injection, soft tissue fillers, and cosmetic laser treatment. Reconstructive work covers ptosis repair, excision and reconstruction of eyelid and facial skin cancer, removal of moles and skin tags, repair of orbital fractures, eye socket reconstruction, management of facial nerve paralysis, blocked tear duct repair, ectropion and entropion repair, scar revision, enucleation and evisceration, and repair of trauma to the orbit, eyelids, and tear drainage system. Thyroid eye disease is managed across its full range, including orbital decompression surgery and repair of upper and lower eyelid retraction. Published work on the role of art training in medical education gained international notice and shaped elective curricula at several medical schools.

Dr. Gurwin is certified by the American Board of Ophthalmology, and the fellowship completed in 2021 was accredited by the American Society of Ophthalmic Plastic and Reconstructive Surgery. Painting, travel, and family occupy the hours away from surgery. In Dr. Gurwin's own words, "Eyelid and orbital surgery lives where function and appearance meet, and a good result has to satisfy both. My aim is that patients look like themselves, only more rested, and understand every step of how they got there." Patients can visit Dr. Gurwin at Kremer Eye Center in Easton, King of Prussia, Limerick, Philadelphia, and Warrington.