What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Michael J. Veliky, OD – Specialty Vision

Primary Eye Care

Routine Eye Care

Glaucoma

Macular Degeneration

Diabetic Eye Care

Eye Emergencies

Bio

Michael J. Veliky, OD, studied biology at Manhattan College and then completed the optometry doctorate. The residency year was spent at Omni Eye Services, and the practice has been the professional base ever since.

The work has stayed with one practice while widening well beyond it. Adjunct faculty appointments at six colleges of optometry mean students and residents rotate through the same clinical reasoning the practice runs on, and lecturing across the New York metropolitan area has carried that further. An earlier role helped build the internship and residency programs the practice still runs, which put teaching and clinical work on the same footing rather than treating them as separate careers.

Recognition from the state society of optometric physicians has included Optometrist of the Year and, earlier, Young Optometrist of the Year, along with a Special Purpose Award for legislative work. Dr. Veliky has served as that society's president, currently leads its Bergen-Passaic counterpart, and belongs to the American Optometric Association. In Dr. Veliky's own words, "Optometry gave me a career, so serving the profession and teaching the group coming up behind is not extra work, it is part of the job. Students ask the questions that keep me honest about why I do things the way I do." Patients can visit Dr. Veliky at Omni Eye Services in Rochelle Park.