What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Michelle L. White, MD – Specialty Vision

Cataracts

Cornea

General Ophthalmology

Keratoconus

Refractive Surgery

Cataract Surgery

Diabetic Eye Care

Eye Emergencies

Glaucoma

Macular Degeneration

Routine Eye Care

Primary Eye Care

Bio

Michelle L. White, MD, is a cataract, lasik, & cornea surgeon who earned her medical degree from Drexel University College of Medicine, setting the stage for a career focused on eye care. Residency training at Mt. Sinai School of Medicine was where Dr. White stepped into the chief resident role, earning recognition for her dedication and leadership. To cap off her education, Dr. White pursued a fellowship in Clinical cornea, spending time learning the finer details of this specialty from experts in the field. Dr. White has also been involved in clinical research, helping to advance how eye conditions are understood and treated.

Dr. White specializes in LASIK & Refractive Surgery and Cataract Surgery, areas where focused expertise makes a real difference for patients. As the lens of the eye gradually clouds, it can take the sharpness out of everyday vision, and Dr. White helps patients figure out the best way to address it when the time is right. LASIK is a procedure that many patients ask about, and Dr. White takes the time to walk through exactly how it works, what to expect, and whether it is a good fit. Dr. White also has expertise in General Ophthalmology, and Corneal Transplant Surgery, giving patients access to a wide range of care in one place.

Patients can visit Dr. White at ReFocus Eye Health Cheshire or ReFocus Eye Health Waterbury, whichever location works best for them. If you are looking for an eye care provider who will take the time to get to know you, Dr. White would be happy to see you. If you are looking for an eye care provider who will take the time with you, Dr. White would be glad to see you. Dr. White is committed to making sure every patient feels supported from the very first visit all the way through recovery.