What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Muhammad Shahbakht, OD – Specialty Vision

Primary Eye Care

Routine Eye Care

Refractive Surgery

Cataract Surgery

Bio

Muhammad Shahbakht, OD, studied biological sciences at Rutgers University, graduating with honors and a minor in psychology, and then completed the optometry degree at the University of the Incarnate Word's Rosenberg School of Optometry. Internship training followed at a Veterans Affairs hospital in Florida and at a surgical eye practice in Maryland.

The work is consultative. It means seeing patients in the visits that lead up to an operation and then again through the recovery, so that the same doctor who prepared someone for surgery is the one who checks how the eye has settled. That role has run since 2017, beside the surgeons who perform the procedures.

Dr. Shahbakht is a licensed optometrist and a member of the New Jersey Society of Optometric Physicians. In Dr. Shahbakht's own words, "The surgery itself is one day, but the visits on either side of it are where a patient decides whether the whole thing went well. I try to keep those visits unhurried and specific about what comes next." Patients can visit Dr. Shahbakht at Omni Eye Services in West Orange, New Jersey.