What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Steven Sorkin, OD, FSLS – Specialty Vision

Specialty Contacts

Contact Lenses

Keratoconus

Cornea

Dry Eye

Bio

Steven Sorkin, OD, FSLS, is an optometrist whose work centers on the front of the eye. A biology degree from Binghamton University led to optometry school in New York, and several clinical honors came with that training.

Dr. Sorkin's practice centers on scleral and specialty contact lenses for eyes that an ordinary lens cannot serve. Keratoconus, corneas changed by surgery and other complex anterior segment conditions make up most of the fitting work, and dry eye and ocular allergy are treated in the same visits. Participation in contact lens studies keeps that work close to current research, and invitations to lecture on these subjects have reached audiences nationwide and overseas.

Dr. Sorkin is board-certified by the American Board of Optometry and is an active member of the American Optometric Association, NJSOP, the Essex County Optometric Society, the Scleral Lens Education Society and the International Keratoconus Academy. In Dr. Sorkin's own words, "Every cornea I fit is a puzzle, and the reward is a patient who forgets the lens is there. I would rather take one more visit to get the fit right than settle for something that only works on paper." Patients can visit Dr. Sorkin at Corneal Associates of New Jersey Fairfield.