What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Susel Oropesa, MD – Specialty Vision

Cataract Surgery

Diabetic Eye Care

Eye Emergencies

General Ophthalmology

Glaucoma Treatment

Macular Degeneration

Retina

Cataracts

Contact Lenses

Children's Vision

Dry Eye

Glaucoma

Routine Eye Care

Primary Eye Care

Bio

Susel Oropesa, MD, is an ophthalmologist who earned her undergraduate degree from Yale University, setting the foundation for a career spent helping people see their best. From there, Dr. Oropesa pursued and earned a medical degree at Columbia University, building expertise in diagnosis, treatment, and surgery. Residency training at Mount Sinai Hospital was where Dr. Oropesa stepped into the chief resident role, earning recognition for her dedication and leadership. Together, these experiences have given Dr. Oropesa a strong and well-rounded foundation that patients benefit from every day.

Dr. Oropesa's specialty areas include Glaucoma Surgery and Diabetic Eye Care, and that focused training is something patients benefit from right away. Glaucoma can sneak up without warning, and the damage it causes to the optic nerve is often invisible until it is already significant, so Dr. Oropesa makes screening for it a priority. Your retina is one of the most important parts of your eye, responsible for turning light into clear images, and Dr. Oropesa focuses on keeping it as healthy as possible for every patient. In addition to those specialties, Dr. Oropesa works with patients who need help with General Ophthalmology, and Retinal Diseases as well.

Professionally, Dr. Oropesa is affiliated with the American Academy of Ophthalmology and the Connecticut Society of Eye Physicians, which reflects a commitment to keeping up with the latest in eye care. In addition to English, Dr. Oropesa also speaks Spanish, which makes it easier for patients who are more comfortable in their native language to feel at ease. Dr. Oropesa is available at ReFocus Eye Health Hamden, ReFocus Eye Health Cheshire, or ReFocus Eye Health Branford, so there are several convenient options for patients. Your eye health is important, and Dr. Oropesa is here to make sure it gets the attention it deserves.