We carry

William Morris

Designer Frames

William Morris London
William Morris London

British Inspired Elegance

Created in 1996 by Robert Morris, William Morris London embodies quintessential English heritage in its eyewear style. Designed for men, women, and children, the frames offer a timeless and on-trend appeal. The glasses boast contrasting color combinations, unique oversized shapes, and high-quality acetates that symbolize British style. Each frame is crafted with love, pride, and meticulous attention to detail, setting the brand apart in a corporate-saturated world.

Fit for Royalty

With the recent coronation of King Charles III in May 2023, William Morris London celebrates with playful twists on traditional styles. The new collections invite individuals who appreciate eyewear fit for royalty. The brand's designs take inspiration from London and beyond, incorporating decor, details, colors, and treatments fit for a king. Whether you seek quirky, fun, or youthful styles, William Morris has frames that stand the test of time and showcase your unique personality.

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Craftsmanship and Quality

The William Morris Gallery Collection pays homage to the famous designer, poet, and craftsman, William Morris. Known for his richly colored ornate floral artworks, the eyewear collection repurposes his designs into metal frames, folding cases, and lens cloths. The brand's commitment extends beyond fashion, with a contribution to the conservation program of the William Morris Gallery made for every item sold in the collection. This dedication reflects the brand's commitment to quality and craftsmanship.

William Morris London

A Legacy of Creativity

Founded in 1996 by Robert William Morris, the brand has evolved into a successful British eyewear company. The founder's ongoing dedication to creativity and innovative design has shaped the brand's collections, which are fondly embraced worldwide. William Morris London operates in over 50 countries, presenting its British-inspired frames at international shows and working closely with export partners. The company's commitment to capturing the spirit of London is evident in its carefully produced collections.

William Morris Eyewear Materials

The brand's commitment to quality is further emphasized by its choice of materials. The eyewear collection features high-quality acetates, ensuring durability and comfort. The frames are a testament to the founder's initial inspiration to create fundamentally British eyewear designs with a creative and modern flair. William Morris London's success is rooted in its dedication to providing distinctive fashion, born in the heart of London, with world-class customer service delivered across the globe.

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Browse our collection of William Morris frames at an Amplify EyeCare Practice near you:

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