Network-scale capacity. Founder-led strategy. One investment across all campuses on most programs. From the second location to the fiftieth.
+2,573%
organic impressions in 12 months
Greenwich Ophthalmology, reconciled against Search Console.
Abner is the kind of marketer that any VP marketing or CMO wants to have in their back pocket. He really dives into the nuance of any medical service that's being provided - without hand-holding, with curiosity, with intentionality. It's not your '90s advertorial. It is gorilla content that is effective, relevant, meaningful, and building trust. I have never worked with a marketing vendor who is as prolific and passionate.
I stumbled upon their website and I said, oh my goodness, this is a great website. The way that they demonstrated the specialty services of optometry was incredible.
Specialty Vision has been helping us to be able to get the word out about the specialty services that we do - innovative and creative ideas of how to promote that, whether it's digital marketing through our website, through videos.
Three pillars hold the engagement together.
Each one is the answer to a question multi-location buyers ask before they sign: can I see what is happening, does every lead actually land somewhere, and can my board read it without a translation layer.
Smart planning, live analytics, real automation
Decisions are powered by what patients actually search, 1,200+ unique terms tracked monthly per account, not what a keyword tool suggests. Every metric on the dashboard is current, clickable, and reconciled against source data. No screenshots. No quarterly retrospectives. Every bid change and page update is logged in the open. Lead routing, follow-ups and review requests are automated so the front desk stops chasing and starts treating.
Every lead in a pipeline, every pipeline ends in a patient
Opportunities live in a connected pipeline: Connected, Needs Info, Closed-Booked, Closed-Declined, Closed-No Response. Each is attributable to its source (OD, MD, Website, GMB), its location, its stage and the staff member working it. A representative live deployment shows 298 opportunities tracked, 194 booked, 19 declined, 6 no-response - a 65.1% win rate. It is the operating layer that closes the loop between spend and a booked exam.
You know what's happening. So does your team. So does your board
No daily digest. No weekly roll-up. The dashboard updates the instant things happen. Every contact is logged - calls, texts, follow-ups - attributed to the staff member, the location and the lead. The tasks board with overdue and today flags is open and shared. Referrals are traced to source in real time. The five-card monthly executive summary is one page, ninety seconds, zero vanity metrics.
One investment covers the program across all campuses on most engagements.
Growth at one location does not penalize the next. The model is built so a group can scale into the system rather than get billed by it.
The same pricing posture is what makes 130+ pages a month across 38+ sites economically sustainable for the practice, and what makes a fifth, tenth or fiftieth campus join the program without another fee schedule.
Two exceptions are named openly rather than buried: hosting and Google Ads management. Both are detailed line by line in the proposal, before anything is signed.
Volume at this scale, run as a connected system rather than a project queue, is what a compounding digital asset looks like in practice.
The pages are not generic blog filler. They are condition pages, treatment pages, provider-specific content, location-specific content and localized thought leadership, all built against query data from real patient searches and structured to earn both classical-SERP rankings and LLM citations.
The phone-call figure below is direct calls attributable to managed listings, not impressions and not map views, unified across the network.
130+
new content pages monthly
Thought-leader pages across the managed network, built against real query data
38
practice websites
ReFocus Eye Health, plus one corporate property and 25 additional locations under management
16+
new site builds
In active production at any one time
11,000
phone calls in March 2026
+26% vs. February, +17% vs. March 2025, across managed Google Business Profile listings
+56%
Google calls
American Family Vision Clinic; website clicks up 50 to 55%
80 → 500+
Google reviews
American Family Vision Clinic, four-year client
2,000+
clinics marketed
Eye care marketing run across 2,000+ clinics before Specialty Vision, the operating tenure behind the method
+155
more calls per location
Average monthly gain across four ophthalmology locations, May 2026 vs. May 2025, +33% average growth
14.6×
more organic search clicks
Three tracked markets combined, 9,047 to 131,800 clicks, three months year over year, per Search Console
Each campus gets its own dashboard view, its own performance trend and its own attribution, all rolling up into the network view the board reads. Nothing is averaged away at the group level.
Every campus listing managed directly: hours, service categories, photos, weekly posts and Q&A coverage. The proof is direct phone calls attributable to those listings, unified across the network.
Localized thought leadership, condition pages and treatment pages built per campus against query data from real patient searches, structured to earn both classical-SERP rankings and LLM citations.
A single marketing data layer no matter how many sites the group operates. Site templates are built so a new location spins up without restarting design, and a newly acquired practice joins the same reporting on day one.
The volume is delivered without subcontracting strategy. A 20-person in-house team carries it under one roof - SEO strategists, content specialists, developers, designers and video editors - with the founders on every account.
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build.
Every ophthalmology subspecialty got its own architecture. Retina, cornea, glaucoma, pediatric and IOL were each built out rather than collapsed into a one-size-fits-all "services" page. Site rebuild, technical SEO, schema layered on every page, content engine and AEO/GEO. The GBP profile was unified across locations and managed in real time.
The dashboard surfaced wins and gaps weekly, so working sessions stayed grounded in current data. All figures reconciled against GA4, Search Console and GMB, and available for live walkthrough on request.
Specialty Vision was built to be the opposite of every default the category trains buyers to expect.
The dashboard is the source of truth. The founder is on the call. Tasks update the instant they happen. Same-day response when something moves. No quarterly retrospectives.
Most agencies wait for briefs. Specialty Vision dives into the nuance of any medical service being provided - without hand-holding, with curiosity, with intentionality. The volume is high, the quality is high, and the clinical fluency doesn't need to be explained.
Strategy is set and reviewed by Avner Engel and Ilan Manoim, not handed off to an account manager. Weekly founder-led strategy sessions are working sessions, not status-update theater. Decisions made, not summarized.
The clinical team owns clinical voice and accuracy. Specialty Vision owns everything that determines whether a page ranks, gets cited and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP optimization, ad copy and bidding, video production and print design.
Same-day response when an algorithm shifts, an indexation issue surfaces, a ranking drops or a GBP listing gets suspended. The dashboard surfaces it; the team acts on it before the call happens.
Renewal is earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it, the engagement ends, and the dashboard makes that visible. The clinical team should not be writing briefs, and the agency should not be writing clinical claims unsupervised.
Every engagement begins with a live intake audit. Six categories, scored with no softening.
Every category scored
Poor OK GoodThe findings render on the dashboard during the walkthrough, not on a slide deck. The composite below shows up first time, almost every time.
Most "Poor" findings are an afternoon of work to clean up. The audit isn't a sales document. It's the first dashboard view of the engagement.
BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
Local competitors hold positions 1 to 10. Past 50 is effectively invisible.
Running ads, hiring vendors, driving traffic, and measuring none of it.
The pages are competing against themselves for the same query.
Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal is earned every 30 days. The dashboard makes that visible - if the work isn't worth it this month, the engagement ends.
On most growth programs, no. One investment covers the program across all campuses. Two exceptions, named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend. Both are detailed line by line in the proposal.
A 20-person in-house team: SEO strategists, content specialists, developers, designers and video editors. Strategy is not subcontracted. Avner Engel and Ilan Manoim, the co-founders, lead every account directly.
Six categories - Links & Authority, Rank Tracker, Local Listings, Reputation Manager, GBP Audit, On-Site SEO - scored Poor, OK or Good. Walked through live on the dashboard, not delivered as a slide deck. Most "Poor" findings are an afternoon of work to clean up.
Technical audit begins within 48 hours of kickoff. Sites typically launch in 30 days. The local SEO push begins about 2 weeks before launch so visibility momentum is moving on day one. Compounding organic gains tend to show within 60 to 90 days, with case studies showing dramatic outcomes by month 12.
Per-location dashboards, per-location GBP listings, per-campus geo-targeted pages, network-wide content cadence, and a single source of truth for the marketing data. Every campus is treated as a node in a network, not a row in a locations page. Site templates are built so a new location spins up without restarting design.
Strict definition. A conversion is a person whose search showed clear intent to book an appointment right now - not branded searches - typically within about 3 miles of the office, who clicked the ad and either reached a real person on the phone for a genuine conversation or submitted an appointment request online. Not traffic. Not window-shoppers. Neighbors actively trying to schedule care.
Live dashboard, 24/7. Weekly founder-led strategy session - a working session, not status-update theater. Monthly deep-dive review. Monthly five-card executive summary: one page, 90-second read, zero vanity metrics, engineered to be the briefing taken to the board. Quarterly strategic research.
Full client ownership. All original content, images, schema and assets stay with the practice, including after the engagement ends.
Aligned to HIPAA and ADA best practices, reviewed at every release. Builds support acquisitions, rebuilds and migrations across regulated multi-location healthcare environments.
The audit names the gaps: conversion-tracking misalignment, branded-search padding, weak negatives, broken landing pages, inflated management fees. The transition typically pays for itself in the first 60 days. Tighter conversion definition, daily optimization, and lower management fees at typical scale.
Physician spotlights, on-camera coaching, provider-page architecture, and per-provider entity optimization for AEO/GEO. Provider launches ship with bio, headshots, 10 to 20 video assets, print kit and referral mailers, all on schedule. Physicians see their work being shown off, on the dashboard their group runs the practice on.
We cover the 12 questions most read-throughs ask. If yours isn't here, the founder answers it in the executive briefing.
Schedule a 30-minute executive briefing. Specialty Vision replies same-day.
A guided walkthrough of where your network actually stands today. From our side. On the dashboard, live.
Channels, KPIs, network-level priorities, timelines. The plan flows from the audit findings, not a generic template.
Every action visible - to your team, to your physician partners, to the board. Every metric clickable to source.
30 minutes with the founders, on Google Meet. A guided walkthrough of where your network actually stands today - directories, ranks, GBP, schema, and the audit baseline across every site in the group. From our side, on the dashboard, live. Renewal is earned every 30 days, so there's no lockup waiting at the end.
Booking a meeting is best - that's where we walk the dashboard with you, live. But if no slot works, ring this number.