How Many Videos Could A Doctor Even Make?

For many optometrists and ophthalmologists, the idea of creating video content can feel overwhelming. You might ask yourself, "What more can I say after recording a few videos?" or worry about the time needed to script, plan, and execute each one. However, creating valuable video content could be as simple as answering the questions you already hear from patients every day (and answer confidently without needing to prepare a script).

Start with What You Know: Answering Common Patient Questions

Every day, doctors answer countless patient questions. These daily Q&A sessions are an untapped goldmine of content just waiting to be shared. Whether you're explaining the symptoms of an eye emergency or guiding patients on post-surgery care, these interactions provide authentic, real-world information that patients want.

Instead of stressing over scripts or production quality, begin by recording the answers you give to common questions during an appointment. Not only does this save time, but it also allows you to create content that directly addresses your patients’ most pressing concerns—making it instantly relevant and useful.

You might question this, and say to me, Avner, how many questions could I even answer?

Diving Deeper: Eye Emergencies as an Example

Let’s break down eye emergencies to illustrate the abundance of potential content that you could and should be making available online to your community and patients:

Consider that there are, according to my limited knowledge being that I am not an eye doctor nor have I ever had an eye emergency, according to my best estimates 55+ eye emergencies, including:

• Scratched cornea (corneal abrasion)
• Foreign object in the eye
• Chemical burn
• Bacterial Conjunctivitis
• Viral Conjunctivitis
• Allergic Conjunctivitis
• Chemical Conjunctivitis
• Sudden vision loss
• Flashes and floaters
• Trauma around the eye
• Deep cuts or lacerations
• Detached retina
• Orbital fractures
• Acute Glaucoma Attack
• Hyphema
• Optic Neuritis
• Iritis (Uveitis)
• Orbital Cellulitis
• Endophthalmitis
• Vitreous Hemorrhage
• Blowout Fracture
• Penetrating Eye Injury
• Central Retinal Artery Occlusion (CRAO)
• Eye socket dislocation
• Eye burns from UV light
• Corneal ulcer
• Subconjunctival hemorrhage
• Retinal vein occlusion
• Eye swelling due to infection
• Sudden double vision
• Severe allergic reaction affecting the eye
• Eyelid laceration
• Corneal edema
• Sudden onset of photophobia
• Pupil irregularity (traumatic mydriasis)
• Sudden loss of peripheral vision
• Sudden onset of color vision changes
• Severe eye pain without clear cause
• Eye twitching accompanied by vision changes
• Sudden halos around lights
• Anterior Ischemic Optic Neuropathy (AION)
• Giant Cell Arteritis (Temporal Arteritis)
• Infectious Keratitis
• Suprachoroidal Hemorrhage
• Ocular Toxin Exposure
• Posterior Vitreous Detachment (PVD)
• Traumatic Iritis
• Dacryocystitis
• Herpes Simplex Keratitis
• Herpes Zoster Ophthalmicus
• Chlamydial Conjunctivitis (Trachoma)
• Fungal Keratitis
• Acanthamoeba Keratitis
• Corneal neovascularization

For each of these emergencies, patients may have around 10-15 questions that can be answered, including:

• What should I do immediately?
• What are the symptoms?
• How serious is it?
• Do I need to go to the emergency room? Is this considered an emergency?
• Should I go to an eye doctor or urgent care or emergency room?
• Will I go blind if untreated?
• How is it diagnosed?
• How is it treated?
• How can I prevent this in the future?
• What are the common treatments?
• What symptoms should I watch for that indicate immediate medical attention is needed?
• What should I do if my eye doctor’s office is closed? Can I wait till after the weekend?
• What if any myths are there about treating this that people should be aware off?

Which means that it is fair to say that you can make 55x13 short videos answering questions about eye emergencies.

That’s 715 videos just on eye emergencies!

That is 2 years of posting 1 video per day, just to talk about eye emergencies.

Then Consider all the other Topics....And We Are Just Answering Questions!!!!

Eye emergencies are just one area of focus. Your practice likely deals with dozens of other topics, each with its own set of frequently asked questions (FAQs). At specialty vision we focus on bringing awareness to specialties, although eye emergencies do make the point well, and in my opinion specialties have far more to talk about than eye emergencies:

• Contact lenses: Proper cleaning techniques, what to do if a lens tears, when to replace, what happens if you sleep in them, importance of contact lens exam, different materials, how to insert and remove, how old to wear them, who are they.
  • And for each modality there are different questions: who is it good for, what are the pro's and con's etc.
  • Then you have all the what if's of contact lenses, what if I slept in them for 2 months straight (okay that was just to check you are still reading), what if it hurts, what if it is uncomfortable, what if my vision is not clear, what if it fell in a murky puddle of sewer water, what if I don't have solution, what if I think its stuck in my eye.
  • And if you fit scleral lenses....don't get me started on the list of dystrophies, there are possibly more rare dystrophies than eye emergencies.
  • And if you do myopia management then add another 100 topics to the list

But wait there is more!

For low vision practices you have each condition and then the countless task specific devices and solutions available. For sports vision you can spend a life time talking about optimizing performance for each sport and for each position of those sports. (see my post about 37 videos for baseball).

Statistics to Support Video Content Creation

• Patients are 2x more likely to trust content that’s in video form compared to text​.
• Video content is 1200% more successful than text and images combined, with video being the preferred way for people to learn about healthcare-related topics .
• 73% of consumers prefer short-form videos to search for products or services.

Building a Video Library

Once you start recording daily Q&As, you’ll find that the content practically creates itself. Over time, you can develop an extensive video library that serves as an evergreen resource for patients. Here’s how:

• Accessible Anytime: Patients (and even potential patients) can refer back to your videos to get the answers they need, 24/7.
• Trust and Expertise: Sharing your knowledge consistently helps build trust and reinforces your reputation as an expert in your field.
• Searchable Resource: Patients can browse topics they care about—like eye emergencies or treatment options—without needing to call the office every time they have a question.

Expanding Beyond Q&A: Other Video Content Ideas

Once you’ve built a library of Q&A videos, you can experiment with different types of content:

• Patient testimonials: Share real stories of patients who have benefited from your care.
• Educational series: Dive deeper into specific conditions like dry eye or diabetic retinopathy.
• Treatment explanations: Walk patients through what to expect during and after common procedures.
• Videos For Healthcare Professionals: Deeper understanding of vision for potential referral sources
• Multilingual Content: Creating videos in languages that are commonly spoken or could attract patients from out of the country.

The possibilities are seriously almost limitless, and the more videos you create, the more you build trust and engagement with your audience.

Start Small, Grow Big

It’s important to remember that creating content doesn’t have to be complicated. Start with what you know and build from there. By consistently providing valuable, easy-to-understand information through videos, you can enhance your practice’s online presence, engage your audience, and establish yourself as a trusted expert in your field.

Schedule a Free Strategy Call: Ready to explore how to turn your daily patient interactions into a powerful marketing strategy? Let’s discuss how video content can grow your practice. Schedule a consultation today: https://aecare.link/StrategySession