How Foreign Language Content Attracts Medical Tourists to Your Practice

Published on

September 14, 2024

Every year, around 1.4 million medical tourists travel to the United States to access specialized healthcare services that aren’t available in their home countries. For specialty doctors, this represents a significant opportunity to expand their practice beyond local borders. One of the most effective ways to reach these international patients is by creating foreign language content.

Many of these patients come from regions where specialty care, such as dry eye treatment or neuro-optometry, simply isn’t available. Practices that offer multilingual content can connect with these patients before they even leave their home country. For example, a Las Vegas practice I worked with regularly receives low vision patients from South America, and a neuro-optometry practice has successfully attracted patients from Spain.

Here’s why creating foreign language content is key to tapping into the medical tourism market

Reach patients where specialty services are lacking In many countries, patients simply don’t have access to the specialty care they need, making them eager to seek treatment abroad. Build trust with foreign patients: By offering content in their native language, you create a sense of familiarity and trust, which can be a deciding factor in choosing your practice over others. Expand your patient base beyond local communities: Medical tourists often combine treatment with short stays or seasonal visits, offering a steady flow of high-value patients to your practice. If your practice is ready to attract international patients, start by investing in foreign language content. This is a key strategy that can significantly grow your patient base and increase your impact globally. Ready to reach international patients? Learn more about how foreign language marketing can grow your practice or schedule a consultation with Avner Engel.

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