A directory of vetted specialty eye care practices

Eye-care marketing built by the people who built the platform

Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — then built the agency they wish they'd had. Boutique specialists. Exponential results.

+241

net patient visits per day, added across the managed network

Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.

Schedule a 30-minute executive briefing Walk through the Scheduling Gap Report
Client testimonial from Zvi Pardes, VP Marketing at ReFocus Eye Health
Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided - without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate."

Zvi Pardes

VP Marketing, ReFocus Eye Health

Our Why

The Awareness Gap

After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level.

So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.

Avner Engel

CEO and Founder, Specialty Vision

Fluency

The Operators' Credential

Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.

The arc that matters to a sponsor:

  1. Founded a platform
  2. Raised $100M
  3. Integrated practices
  4. Marketed across 2,000+ clinics
  5. Generated 1M+ patient appointments a year
  6. Built the software the category was missing

The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.

Avner Engel

CEO, Specialty Vision

Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.

Ilan Manoim

Co-Founder, Specialty Vision

Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, and the dashboard layer the marketing now runs on top of.

The Engine

The Scheduling Gap Report

One month of network movement (May 4 vs. April 4).

  • 74 locations · 302 providers under management
  • 32 practices gaining, average +7.7 VPD; 2 declining
  • 248 providers gaining, average +9.0 VPD; 56 declining
  • Net momentum: +241 VPD at the practice level, +1,723 VPD at the provider level

Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.

The Scheduling Gap Report - built into the Growth Portal - closes the loop between marketing spend and visits per day, per provider, per location, per region.

Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down, and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.

This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.

Per-provider attribution, live on the dashboard.
The Full Stack

At network scale, today

Across the managed Specialty Vision network, in a single 28-day window — plus video distribution over the last 365 days.

That’s nearly 1.5 million views and 869 published physician videos in twelve months, distributed across site, GBP, YouTube, paid social, and AI-augmented production where appropriate.

All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal — pull it up anytime.

13,000

GMB phone calls

+39% vs. February 2026, +32% vs. March 2025

3,378

appointment-page visits

2,154 unique users

151,000

organic search clicks

+27% vs. February 2026

Insight Vision Optometry

1.4M YouTube views (851K same period prior year), 279 published videos

60,000

total users

65% organic

ReFocus Eye Health

108.7K YouTube views (17.9K same period prior year), 590 published videos

36M

organic impressions

+26% vs. February 2026

1,470

paid conversions

in April at $31.57 per conversion; trailing 9 days at $15.18 per conversion as the campaigns warm

Decision Arc

Best-in-class across every layer that touches a doctor's online presence

1

Doctor management

Bios, headshots, schedules, hours, insurances and retail products — managed across every site, directory and GBP listing from a single source of truth.

  • New-provider launches ship complete — bio, video shoot (10:20 assets), print kit, website push, referral mailers, and provider-specific paid media.
  • On schedule, every time — no provider waits on marketing to go live.
2

Listings management

GBP optimization across every campus.

  • Citation cleanup and NAP consistency
  • Weekly post cadence, Q&A coverage, photo curation
  • Hours and service-category accuracy on every listing

The proof: 13,000 phone calls in a single month across the managed network.

3

Reporting

The Growth Portal — the live dashboard the engagement runs on.

  • Five-card monthly executive summary, engineered to be the briefing you take to the board.
  • The Scheduling Gap Report, tying marketing to chairs.
  • The Monthly Performance Report, covering paid, organic and citations.
  • Drill-down to source on every metric. 24/7 access.
4

Practice websites

Custom-designed and conversion-focused, 200+ pages typical for a multi-service site.

  • 30-day typical launch from signing
  • Sub-two-second page speed on premium hosting
  • HIPAA- and ADA-aligned
  • Built for SERP rankings and LLM citation, with schema layered on every page
  • Multilingual where the demographic data returns
5

Corporate doctor-facing website

The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners.

  • Leadership pages and partnership pages
  • Clinical and non-clinical career tracks
  • News and policies — a full corporate property, not a brochure

The ReFocus corporate site is the reference model.

PE-backed platforms have small in-house marketing teams that can't carry the full stack. Existing agencies don't carry it either. Specialty Vision is built to be the full stack — best-in-class across every layer.

See the stack on your own network

What ampUP puts under the marketing

  • Practice Portal - shared files, supply orders, patient forms, practice reports, location-level communication.
  • Communication & Collaboration — social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
  • Project Management - task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.
  • Marketing Integrations - review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation from practice staff.
  • Employee Engagement - gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
  • HR & Support - job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.
  • Upskilling - full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.

The point is not the feature list. The point is: when marketing is integrated with HR, operations, project management, and physician engagement - under one platform the operators built - the marketing actually moves the practice. Marketing alone moves clicks. ampUP-integrated marketing moves chairs.

Program

AmpUP: The Operating Layer Underneath

Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP - the software suite Avner and Ilan built when they ran the platform. ampUP is what turns marketing from a vendor relationship into an operating system.

ampUP

the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office that connects MSO leadership to every practice and every staff member.

ampUP Lite

the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.

Greenwich Ophthalmology Associates surgical team in an operating room — Specialty Vision case study

12-month results, Feb 2025 → Mar 2026

  • +2,573% organic impressions vs. baseline
  • +706% organic clicks vs. baseline
  • +52% Google My Business calls vs. baseline
  • 3.3M organic impressions in a single peak month
  • 125 seconds average time on the appointment page (100% engagement rate)
Walk through these numbers live
Case Study

Greenwich Ophthalmology, 12-month transformation

Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build.

Every ophthalmology subspecialty got its own architecture. Retina, cornea, glaucoma, pediatric and IOL were each built out rather than collapsed into a one-size-fits-all "services" page. Site rebuild, technical SEO, schema layered on every page, AEO/GEO. GBP unified across locations. Weekly working sessions grounded in current dashboard data.

All figures reconciled against GA4, Search Console and GMB. Available for live walkthrough during the executive briefing.

The Foil

Why we built Specialty Vision

PE-backed platforms have small in-house marketing teams that can’t carry the full stack. The agencies the category offers don’t carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don’t have an operator’s reason to do it.

Specialty Vision was built to be that full stack. Boutique attention. Operator’s expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.

If your standard for marketing is the same standard you hold for your physicians, your operations, and your sponsor relationships - this is the partner that matches it.

The category default

  • Monthly PDFs the buyer can’t verify.
  • Reactive turnaround the buyer has to chase.
  • Silence between reports.

Specialty Vision

  • The dashboard is the source of truth.
  • Same-day response when something moves.
  • Working sessions, not status-update theater.
  • Founder on every account.
Portrait of Avner Engel, Founder & CEO of Specialty Vision
Founder-Led

Founder-led, every account

Founders run the account. Strategy is set, reviewed and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.

The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design and the corporate-website voice.

Same-day response when an algorithm shifts, indexation breaks, a ranking drops or a GBP listing gets suspended. The dashboard surfaces it; the team acts on it before the next call.

Renewal earned every 30 days. Month-to-month, no lockup. If the work isn't visibly worth it on the dashboard, the engagement ends — a feature for buyers who've signed multi-year MSAs that turned into vendor lock-in. It's also why Specialty Vision has retained every client it has ever onboarded, and expanded scope with every one.

Avner Engel
Founder & CEO
Book 30 minutes with Avner
Start with the Audit

Audit-First

Every engagement begins with a live intake audit — six categories, scored with no softening.

Every category scored

Poor OK Good

Findings render on the dashboard during the walkthrough, not on a slide deck. For PE-backed platforms the audit goes a layer deeper: the Scheduling Gap Report runs the same diagnostic at the per-provider, per-location and per-region level. Marketing health and operating health, on the same dashboard, on day one.

Most "Poor" findings are an afternoon of work. The audit isn't a sales document. It's the first dashboard view of the engagement.

Composite Findings

17 of 19 directories missing

BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.

Rank > 50 on the target keyword

Past 50 is effectively invisible.

Zero Google Analytics tags installed

The practice is running ads, hiring vendors, and measuring none of it.

100% duplicate page titles on landing pages

The pages compete against themselves for the same query.

Audit Categories

Links & Authority
Rank Tracker
Local Listings
Reputation Manager
GBP Audit
On-Site SEO
Start with the Audit
FAQ

What the read-through usually asks next

How do contracts work?

Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days. The dashboard makes that visible - if the work isn't worth it this month, the engagement ends.

How do you handle physician partner adoption across a network?

Adoption is built into the platform rather than chased over email. ampUP carries gamified points and prizes, 360 recognition, career-development tracks and daily culture posts, alongside bottom-up marketing participation from practice staff. That is how nearly 1,000 doctor videos were produced without additional equipment.

Do you charge per location?

Scope and pricing are set after the audit rather than from a list price, because the mix of sites, listings, video and paid media a three-location practice needs is not the mix a 74-location platform needs. The scoped number arrives with the written plan, within five days of the briefing.

Who actually does the work?

Avner Engel and Ilan Manoim, directly. Both are named senior leads on every PE-platform engagement, and strategy is set, reviewed and led by them rather than handed to an account manager. Your clinical team keeps clinical voice; Specialty Vision owns the layers that determine whether a page ranks, gets cited and converts.

What does the audit look like?

Six categories — Links & Authority, Rank Tracker, Local Listings, Reputation Manager, GBP Audit and On-Site SEO — each scored Poor, OK or Good with no softening. Findings render on the dashboard during the walkthrough, not on a slide deck. For PE-backed platforms the Scheduling Gap Report runs the same diagnostic per provider, per location and per region.

How fast can a multi-location group launch?

Thirty days is the typical website launch from signing. The written plan lands within five days of the briefing, and the Growth Portal is live from day one — you are reading real network data well before the build finishes.

Multi-location coordination - how does it actually work?

From a single source of truth. Provider bios, headshots, schedules, hours, insurances and retail products are managed centrally and pushed to every site, every directory and every GBP listing. ampUP's practice portal carries the location-level layer — shared files, supply orders, patient forms, practice reports and location-level communication.

Does this work alongside our in-house marketing team?

Yes — that is the usual shape. PE-backed platforms tend to have small in-house teams that can't carry the full stack, and most agencies don't carry it either. Specialty Vision is built to be the full stack, so your in-house team keeps what it is best placed to run and the layers it can't cover are covered.

How do you measure conversions?

At the chair, not the click. The Scheduling Gap Report ties spend to visits per day — per provider, per location, per region — with every gaining and declining provider named and one click from the source data. All figures reconcile at source: GA4, Search Console, GMB Insights, the ad platforms and YouTube Studio.

Reporting cadence and board-ready output?

A five-card monthly executive summary, engineered to be the briefing you take to the board, plus the Monthly Performance Report covering paid, organic and citations. Weekly working sessions in between. Every metric drills down to source, every view exports board-ready, and dashboard access is 24/7.

Content ownership?

Your clinical team owns clinical voice and signs off on clinical accuracy. Specialty Vision owns the layers that determine whether a page ranks, gets cited and converts — topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution and EEAT signals. Everything produced under the engagement is produced for your brand and published on your properties.

HIPAA / ADA posture on builds?

Every build ships HIPAA- and ADA-aligned as part of the baseline, not as an add-on scope line — alongside premium hosting, sub-two-second page speed and schema on every page.

M&A and post-acquisition standardization?

This is the founders' own ground. Avner owned the M&A process end-to-end at Amplify EyeCare — sourcing, pre-QofE analysis, negotiation, structuring, diligence and practice engagement — and Ilan built the proprietary M&A portal. Newly acquired practices come onto the same single source of truth for bios, hours and listings, and the corporate site carries the M&A outreach layer.

Still have a question?

We cover the 13 questions most read-throughs ask. If yours isn't here, the founder answers in the strategy call.

Schedule a 30-minute executive briefing. Specialty Vision replies same-day.
How It Works

Three Steps

  • A 30-minute executive briefing

    A guided walkthrough of where your network actually stands today - directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.

  • A written plan in 5 days

    Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.

  • A live network dashboard from day one

    The Growth Portal goes live with your audit findings already in it. Visits per day per provider, rank and listing health, and every figure drilling down to source — no waiting for the first monthly report.

Schedule a 30-minute executive briefing

Pick a time. We’ll show you what 10x looks like.

30 minutes with the founder, on Google Meet. We come ready to talk specifics about your practice - what’s possible, where the growth is being left on the table, and what we’d actually do about it. No sales pitch, no contract waiting at the end.

What you’ll walk away with

  • A clear view of where growth is leaking
  • What 10x marketing looks like for you
  • The specific work we’d do about it
  • A straight answer on whether we’re a fit

On the call

  • 30 minutes, Google Meet
  • Just you and Avner - the founder
  • No sales pitch, no contract to sign

Prefer the Phone?

(786) 249 7895

Booking a meeting is best - that’s where we get to actually show you what we’d do. But if no slot works, ring this number.