74
locations
302 providers under management
Eye-care marketing built by the people who built the platform.
Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — and built the agency that should have been there for them. Boutique specialists. Exponential results.
+241 net visits per day Across 74 locations and 302 providers, in 30 days.
Live on the dashboard, reconciled per provider.
“Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I’ve made professionally. He really dives into the nuance of any medical service that’s being provided — without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate.”
A 100+ location PE-backed ophthalmology group spanning cataract surgery, glaucoma, oculoplastic and blepharoplasty, cornea, retina, LASIK, pediatric, and general ophthalmology.
Our Why
“After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.”
Avner Engel
CEO and Founder, Specialty Vision
OPERATOR-LED
Built by the people who ran the platform.
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
Avner Engel — CEO, Specialty Vision. Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year.
Ilan Manoim — Co-Founder, Specialty Vision. Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing runs on top of.
Marketing tied to chairs.
The Scheduling Gap Report — built into the Growth Portal — closes the loop between marketing spend and visits per day, per provider, per location, per region.
+241 VPD
net momentum (practice level)
+1,723 VPD at the provider level
32
practices gaining
avg +7.7 VPD; 2 declining
248
providers gaining
avg +9.0 VPD; 56 declining
MARKETING TIED TO CHAIRS
The Scheduling Gap Report
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.
Per-provider attribution, live on the dashboard. Every gaining and declining provider is named, attributed to location and specialty, trended over time. Top movers +19 to +23 VPD; largest decliner -10.6. Names visible to authorized client operating teams; public view redacted by default.
This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.
At network scale, today.
Across the managed Specialty Vision network, in a single 28-day window.
13,000
GMB phone calls
+39% vs. February 2026, +32% vs. March 2025
151K
Organic search clicks
+27% vs. February 2026
36M
Organic impressions
+26% vs. February 2026
3,378
Appointment-page visits
2,154 unique users
60,000
Total users
65% organic
1,470
Paid conversions in April
$31.57 per conversion; trailing 9 days at $15.18 per conversion
Nearly 1.5 million views and 869 published physician videos in twelve months.
Video distribution at network scale, last 365 days. All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio.
1.4M
Insight Vision Optometry — YouTube views
851K prior year, 279 published videos
108.7K
ReFocus Eye Health — YouTube views
17.9K prior year, 590 published videos
Best-in-class across every layer
PE-backed platforms have small in-house marketing teams that can't carry the full stack. Specialty Vision is built to be the full stack — best-in-class across every layer.
01
Doctor management
Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, directory, GBP listing, single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, provider-specific paid media.
02
Listings management
GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation. Proof: 13,000 phone calls in a single month.
03
Reporting
The Growth Portal — live dashboard. Five-card monthly executive summary. Scheduling Gap Report. Monthly Performance Report (paid, organic, citations). Drill-down to source. 24/7 access.
04
Practice websites
Custom-designed, conversion-focused, 200+ pages typical, premium hosting, sub-two-second page speed, HIPAA/ADA-aligned, 30-day launch. Built for SERP rankings and LLM citation. Schema on every page.
05
Corporate doctor-facing website
The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach. ReFocus corporate site is the reference model.
ampUP: the operating layer underneath
Marketing is one layer. Underneath sits ampUP — the software suite Avner and Ilan built when they ran the platform. ampUP turns marketing from a vendor relationship into an operating system. ampUP — the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office connecting MSO leadership to every practice and staff member. ampUP Lite — the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.
01
Practice Portal
Shared files, supply orders, patient forms, practice reports, location-level communication.
02
Communication & Collaboration
Social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
03
Project Management
Task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations.
04
Marketing Integrations
Review management, website management, video marketing workflows (~1,000 doctor videos), social uploader.
05
Employee Engagement
Gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
06
HR & Support
Job-requisition workflows, HR ticketing, onboarding, employee handbook, supply/print portal.
07
Upskilling
Full LMS for doctor and staff training, course library, video/text instruction, quizzes.
CASE STUDY
Greenwich Ophthalmology — 12 months
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over marketing in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, live dashboard reporting.
baseline +2,573%
organic impressions
baseline +706%
organic clicks
baseline +52%
Google My Business calls
3.3M
organic impressions in a single peak month
125s
average time on the appointment page
100%
engagement rate on the appointment page
Feb 2025
Mar 2026
The category default vs. Specialty Vision.
Specialty Vision was built to be that full stack. Boutique attention. Operator's expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.
The category default
Monthly PDFs the buyer can't verify.
Reactive turnaround the buyer has to chase.
Silence between reports.
Specialty Vision
The dashboard is the source of truth.
Same-day response when something moves.
Working sessions, not status-update theater.
Founder on every account.
FOUNDER-LED
Founder-led, every account
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.
Same-day response when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. It's why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
Audit-first.
Every engagement begins with a live intake audit — six categories, scored on a POOR / OK / GOOD scale. No softening.
Links & Authority
Poor
OK
Good
Rank Tracker
Poor
OK
Good
Local Listings
Poor
OK
Good
Reputation Manager
Poor
OK
Good
GBP Audit
Poor
OK
Good
On-Site SEO
Poor
OK
Good
What the read-through usually asks next.
How do contracts work?
Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days.
Do you charge per location?
On most growth programs, no. One investment covers the program across all campuses. Two exceptions: hosting scales modestly with number of locations, and Google Ads management scales with monthly ad spend on a tiered structure.
Who actually does the work?
A 20-person in-house team — SEO strategists, content specialists, developers, designers, video editors. Strategy is not subcontracted. Avner Engel and Ilan Manoim are named senior leads on every PE-platform account.
What does the audit look like?
Six categories, POOR/OK/GOOD, walked through live. For multi-location, the Scheduling Gap Report adds a per-provider operating diagnostic on day one.
How fast can a multi-location group launch?
Technical audit within 48 hours. Sites typically launch in 30 days. Local SEO push ~2 weeks before launch. Compounding organic gains in 60–90 days; dramatic outcomes by month 12 (Greenwich).
Multi-location coordination — how does it work?
Per-location dashboards, per-location GBP, per-campus geo-targeted pages, network-wide content cadence, single source of truth. ampUP and ampUP Lite carry the integration layer.
Does this work alongside our in-house marketing team?
Yes — most common configuration. Specialty Vision carries the full stack the in-house team can't carry alone. The in-house team owns brand voice, sponsor relationships, physician communications.
How do you handle physician partner adoption across a network?
On-camera coaching, provider-page architecture, per-provider entity optimization, ampUP modules. Result: 869 published physician videos and ~1.5M YouTube views across two reference networks in 365 days.
How do you measure conversions?
Strict definition — a person whose search showed clear intent to book now (not branded), ~3 miles of the office, who clicked the ad and reached a real person or submitted an appointment request. Not traffic. Not window-shoppers.
Reporting cadence and board-ready output?
Live dashboard 24/7. Weekly founder-led strategy session. Monthly deep-dive. Monthly five-card executive summary. Quarterly strategic research.
Content ownership?
Full client ownership. All original content, images, schema, assets stay with the platform — including after the engagement ends.
HIPAA / ADA posture on builds?
Aligned to HIPAA and ADA best practices. Reviewed at every release. Compliance posture (BAA, security questionnaire, sub-processor list) provided under NDA before contracting.
M&A and post-acquisition standardization?
The audit, the Scheduling Gap Report, and the dashboard run on every site from day one. Post-close standardization follows the same template without restarting diligence.
Three steps
Five to eight fully produced videos per quarter on standard engagements. On-camera coaching included.
01
A 30-minute executive briefing
A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. On the dashboard, live.
02
A written plan in 5 days
Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. Flows from the audit findings, not a generic template.
03
A live network dashboard from day one
Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.
Schedule the executive briefing
Renewal earned every 30 days. Boutique specialists. Exponential results. Marketing your patients see. Results your sponsor can. — Founder direct: avner@specialty.vision · ilan@specialty.vision