A directory of vetted specialty eye care practices

Eye-care marketing built by the people who built the platform.

Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise - and built the agency that should have been there for them. Boutique specialists. Exponential results.

+241

net patient visits per day, added across the managed network

Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.

Schedule a 30-minute executive briefing Walk through the Scheduling Gap Report
Client testimonial from Zvi Pardes, VP Marketing at ReFocus Eye Health
Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided - without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate.

Zvi Pardes

VP Marketing, ReFocus Eye Health - a 100+ location PE-backed ophthalmology group

Our Why

Founder's Note

After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential - especially in medical and specialty care - but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.

Avner Engel

CEO and Founder, Specialty Vision

Operator-Led

The Operators' Credential

Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.

The arc that matters to a sponsor. Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → generated 1M+ patient appointments annually → built the software the category was missing. The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.

Avner Engel

CEO, Specialty Vision

Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro - 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.

Ilan Manoim

Co-Founder, Specialty Vision

Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand - the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.

Marketing Tied To Chairs

The Scheduling Gap Report

One month of network movement (May 4 vs. April 4).

  • 74 locations · 302 providers under management
  • 32 practices gaining, average +7.7 VPD; 2 declining
  • 248 providers gaining, average +9.0 VPD; 56 declining
  • Net momentum: +241 VPD at the practice level, +1,723 VPD at the provider level

Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.

The Scheduling Gap Report - built into the Growth Portal - closes the loop between marketing spend and visits per day, per provider, per location, per region.

Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down - and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.

This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.

Per-provider attribution, live on the dashboard.
Network Proof

At network scale, today

Across the managed Specialty Vision network, in a single 28-day window:

That's nearly 1.5 million views and 869 published physician videos in twelve months - distributed across site, GBP, YouTube, paid social, and AI-augmented production where appropriate.

All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal - pull it up anytime.

Video distribution at network scale, last 365 days, then the company-wide record.

13,000

GMB phone calls

+39% vs. February 2026, +32% vs. March 2025

3,378

appointment-page visits

2,154 unique users

151,000

organic search clicks

+27% vs. February 2026

Insight Vision Optometry

1.4M YouTube views (851K same period prior year), 279 published videos

60,000

total users

65% organic

ReFocus Eye Health

108.7K YouTube views (17.9K same period prior year), 590 published videos

36M

organic impressions

+26% vs. February 2026

1,470

paid conversions

in April at $31.57 per conversion; trailing 9 days at $15.18 per conversion as the campaigns warm

2,000+

clinics marketed

Eye care marketing run across 2,000+ clinics before Specialty Vision, the operating tenure behind the method

+155

more calls per location

Average monthly gain across four ophthalmology locations, May 2026 vs. May 2025, +33% average growth

14.6×

more organic search clicks

Three tracked markets combined, 9,047 to 131,800 clicks, three months year over year, per Search Console

What You Buy

Best-in-class across every layer that touches a doctor's online presence

1

Doctor management

Provider bios, headshots, schedules, hours, insurances, retail products - managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10 to 20 assets), print kit, website push, referral mailers, and provider-specific paid media - on schedule, every time.

2

Listings management

GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.

3

Reporting

The Growth Portal - the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.

4

Practice websites

Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.

5

Corporate doctor-facing website

The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies - engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.

PE-backed platforms have small in-house marketing teams that can't carry the full stack. Existing agencies don't carry it either. Specialty Vision is built to be the full stack - best-in-class across every layer.

Seven modules under one roof

  • Practice Portal - shared files, supply orders, patient forms, practice reports, location-level communication.
  • Communication & Collaboration - social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
  • Project Management - task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.
  • Marketing Integrations - review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation from practice staff.
  • Employee Engagement - gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
  • HR & Support - job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.
  • Upskilling - full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.

The point is not the feature list. The point is: when marketing is integrated with HR, operations, project management, and physician engagement - under one platform the operators built - the marketing actually moves the practice. Marketing alone moves clicks. ampUP-integrated marketing moves chairs.

The Software Suite

ampUP: the operating layer underneath

Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP - the software suite Avner and Ilan built when they ran the platform. ampUP is what turns marketing from a vendor relationship into an operating system.

ampUP

the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office that connects MSO leadership to every practice and every staff member.

ampUP Lite

the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.

Greenwich Ophthalmology Associates, 12-month growth against baseline: organic impressions +2,573%, organic clicks +706%, Google Business calls +52%

12-month results, Feb 2025 → Mar 2026

  • +2,573% organic impressions vs. baseline
  • +706% organic clicks vs. baseline
  • +52% Google My Business calls vs. baseline
  • 3.3M organic impressions in a single peak month
  • 125 seconds average time on the appointment page (100% engagement rate)
Case Study

Greenwich Ophthalmology, 12-month transformation

Every ophthalmology subspecialty - retina, cornea, glaucoma, pediatric, IOL - got its own tailored architecture rather than a one-size-fits-all "services" page. Schema layered on every page. GBP unified across locations. Working sessions grounded in current dashboard data, weekly. All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.

Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting.

Why We Exist

Why we built Specialty Vision

PE-backed platforms have small in-house marketing teams that can't carry the full stack. The agencies the category offers don't carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don't have an operator's reason to do it.

Specialty Vision was built to be that full stack. Boutique attention. Operator's expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.

If your standard for marketing is the same standard you hold for your physicians, your operations, and your sponsor relationships - this is the partner that matches it.

The category default

  • Monthly PDFs the buyer can't verify.
  • Reactive turnaround the buyer has to chase.
  • Silence between reports.

Specialty Vision

  • The dashboard is the source of truth.
  • Same-day response when something moves.
  • Working sessions, not status-update theater.
  • Founder on every account.
Portrait of Avner Engel, Founder & CEO of Specialty Vision
Founder-Led

Founder-led, every account

Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly - not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.

The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.

Same-day response when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.

Renewal earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. That's a feature for buyers who've signed multi-year MSAs that turned into vendor lock-in. It's also why Specialty Vision has retained every client it has ever onboarded - and expanded scope with every one.

Avner Engel
Founder & CEO
How The Engagement Starts

Audit-First

Every engagement begins with a live intake audit - six categories, scored on a POOR / OK / GOOD scale. No softening.

Every category scored

Poor OK Good

Findings render on the dashboard during the walkthrough - not on a slide deck. Composite findings that show up first time, almost every time:

For PE-backed platforms, the audit goes a layer deeper - the Scheduling Gap Report runs the same POOR / OK / GOOD diagnostic at the per-provider, per-location, per-region level.

Marketing health and operating health, on the same dashboard, on day one.

Most "POOR" findings are an afternoon of work. The audit isn't a sales document. It's the first dashboard view of the engagement.

Composite Findings

17 of 19 directories missing

BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.

Rank > 50 on the target keyword

Past 50 is effectively invisible.

Zero Google Analytics tags installed

The practice is running ads, hiring vendors, and measuring none of it.

100% duplicate page titles on landing pages

The pages compete against themselves for the same query.

Audit Categories

Links & Authority
Rank Tracker
Local Listings
Reputation Manager
GBP Audit
On-Site SEO
Schedule the executive briefing
FAQ

What the read-through usually asks next

How do contracts work?

Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days. The dashboard makes that visible - if the work isn't worth it this month, the engagement ends.

How do you handle physician partner adoption across a network?

On-camera coaching, provider-page architecture, per-provider entity optimization for AEO/GEO, and ampUP modules that pull physicians into the marketing process directly - interviews, content suggestions, recognition, gamified engagement. The result: 869 published physician videos and roughly 1.5M YouTube views across two reference networks in 365 days.

Do you charge per location?

On most growth programs, no. One investment covers the program across all campuses. Two exceptions, named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend. Both are detailed line by line in the proposal.

Who actually does the work?

A 20-person in-house team - SEO strategists, content specialists, developers, designers, video editors. Strategy is not subcontracted. Avner Engel and Ilan Manoim are named senior leads on every PE-platform account.

What does the audit look like?

Six categories, POOR / OK / GOOD, walked through live on the dashboard. For platforms with a multi-location footprint, the Scheduling Gap Report adds a per-provider, per-location operating diagnostic on day one.

How fast can a multi-location group launch?

Technical audit begins within 48 hours of kickoff. Sites typically launch in 30 days. The local SEO push begins about 2 weeks before launch so visibility momentum is moving on day one. Compounding organic gains tend to show in 60 to 90 days, with case studies showing dramatic outcomes by month 12 (Greenwich).

Multi-location coordination - how does it actually work?

Per-location dashboards, per-location GBP, per-campus geo-targeted pages, network-wide content cadence, single source of truth for the marketing data. Every campus is treated as a node in a network - not a row in a locations page. ampUP and ampUP Lite carry the integration layer between corporate and practice staff.

Does this work alongside our in-house marketing team?

Yes - that's the most common configuration. Specialty Vision carries the full stack the in-house team can't carry alone: volume content production, technical SEO, schema, GBP at scale, paid media, video, print, AEO, software. The in-house team owns brand voice, sponsor relationships, and physician communications. Division of labor is documented at kickoff.

How do you measure conversions?

Strict definition. A conversion is a person whose search showed clear intent to book an appointment right now - not branded searches - typically within about 3 miles of the office, who clicked the ad and either reached a real person on the phone for a genuine conversation or submitted an appointment request online. Not traffic. Not window-shoppers. Neighbors actively trying to schedule care.

Reporting cadence and board-ready output?

Live dashboard, 24/7. Weekly founder-led strategy session. Monthly deep-dive review. Monthly five-card executive summary - one page, 90-second read, zero vanity metrics, engineered to be the briefing taken to the board. Quarterly strategic research.

Content ownership?

Full client ownership. All original content, images, schema, and assets stay with the platform - including after the engagement ends. The off-boarding plan is written into the engagement.

HIPAA / ADA posture on builds?

Aligned to HIPAA and ADA best practices. Reviewed at every release. Builds support acquisitions, rebuilds, and migrations across regulated multi-location healthcare environments. Detailed compliance posture - BAA, security questionnaire, sub-processor list - provided under NDA before contracting.

M&A and post-acquisition standardization?

The audit, the Scheduling Gap Report, and the dashboard run on every site in the group from day one. Post-close, marketing standardization follows the same template - corporate-site integration, GBP unification, content cadence, video shoots, print kits - without restarting the diligence.

Still have a question?

We cover the 13 questions most read-throughs ask. If yours isn't here, the founder answers it in the executive briefing.

Schedule a 30-minute executive briefing. Specialty Vision replies same-day.
Getting Started

Three Steps

  • A 30-minute executive briefing

    A guided walkthrough of where your network actually stands today - directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.

  • A written plan in 5 days

    Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.

  • A live network dashboard from day one

    Every action visible - to your team, your physician partners, your sponsor, your board. Every metric clickable to source.

Schedule the executive briefing

Pick a time. Boutique specialists. Exponential results.

30 minutes with the founders, on Google Meet. A guided walkthrough of where your network actually stands today - directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side, on the dashboard, live. Renewal is earned every 30 days, so there's no lockup waiting at the end.

What you'll walk away with

  • Where your network actually stands today
  • The Scheduling Gap baseline, per provider
  • Findings across all six audit categories
  • A straight answer on whether we're a fit

On the call

  • 30 minutes, Google Meet
  • Avner and Ilan, the founders
  • Month-to-month, no lockup

Prefer the Phone?

(786) 249 7895

Booking a meeting is best - that's where we walk the dashboard with you, live. But if no slot works, ring this number.