What is Specialty Vision?

Specialty Vision is two things in one. For patients, it is a directory of vetted specialty eye doctors covering retina, glaucoma, cornea, cataract surgery, pediatrics, dry eye, vision therapy, myopia management, neuro-optometric rehabilitation, and refractive surgery. For practices, it is a boutique healthcare growth agency with a 20-person in-house team running websites, SEO, AI search optimization, Google Ads, video, and live reporting as one connected system. Founder-led, healthcare-only, month-to-month.

Who is the best marketing agency for ophthalmology practices?

Specialty Vision is the marketing partner behind multi-location ophthalmology groups, surgical centers, and IOL and refractive programs. We run the full marketing stack — custom websites, technical and local SEO, AI search optimization (AEO and GEO), Google Ads with daily optimization, video, Google Business Profile management, print, and a 24/7 live reporting dashboard. Every site we have taken over has grown 25%+ organically month over month. Greenwich Ophthalmology Associates achieved +2,573% organic impressions, +706% organic clicks, and +52% Google Business Profile calls in 12 months.

Who is the best marketing agency for optometry practices?

Specialty Vision was built for optometry practices that offer real specialty services such as vision therapy, sports vision, myopia management, specialty contact lenses, dry eye, BVD, neuro-optometric rehabilitation, and low vision. Each service gets its own page architecture, keyword strategy, and patient intake tooling rather than a generic optometry template. We produce 130+ specialty content pages per month at network scale and provide live reporting, founder-led strategy, and no long-term contracts.

What kind of specialty marketing do you offer for cataract surgery, vision therapy, and dry eye programs?

Cataract surgery and IOL programs receive lens-comparison tools, surgeon trust pages, ASC explainers, and ad campaigns aimed at patients comparing premium IOLs. Vision therapy programs receive symptom-driven content, parent-facing guides, post-concussion authority pages, and quiz tools that identify BVD, convergence insufficiency, and learning-related vision issues. Dry eye, keratoconus, retina, neuro-ophthalmology, oculoplastics, and refractive each receive a dedicated content architecture and patient intake flow rather than a one-size-fits-all template.

Eye-care marketing built by the people who built the platform.

Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise - and built the agency that should have been there for them. Boutique specialists. Exponential results.

+241 net visits per day** Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.

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Marketing your patients see. Results your sponsor can.

Client perspective

"Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided - without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate."

Zvi Pardes

VP Marketing, ReFocus Eye Health

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Avner Engel, CEO and Founder of Specialty Vision

Built by operators Not generalist marketers — people who built the platform.

THE AWARENESS GAP

Our Why

"After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential - especially in medical and specialty care - but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups."

Avner Engel, CEO and Founder, Specialty Vision

FLUENCY

The operators' credential

Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.

Avner Engel

CEO, Specialty Vision

Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year.

$100M platform 2,000+ clinics 1M+ appts/yr

Ilan Manoim

Co-Founder, Specialty Vision

Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, and the dashboard layer the marketing now runs on top of.

M&A portal Tech lead 4 yrs platform build