Eye-care marketing built by the people who built the platform.
Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise - and built the agency that should have been there for them. Boutique specialists. Exponential results.
+241 net visits per day** Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.
Marketing your patients see. Results your sponsor can.
"Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided - without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate."
Zvi Pardes
VP Marketing, ReFocus Eye Health
Our Why
"After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential - especially in medical and specialty care - but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups."
Avner Engel, CEO and Founder, Specialty Vision
The operators' credential
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
The arc that matters to a sponsor. Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → generated 1M+ patient appointments annually → built the software the category was missing. The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.
Avner Engel. CEO, Specialty Vision
Ilan Manoim. Co-Founder, Specialty Vision
The Scheduling Gap Report
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.
The Scheduling Gap Report - built into the Growth Portal - closes the loop between marketing spend and visits per day, per provider, per location, per region.
Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down - and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.
This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.
Per-provider attribution, live on the dashboard.
- 74 locations · 302 providers under management
- 32 practices gaining, average +7.7 VPD; 2 declining
- 248 providers gaining, average +9.0 VPD; 56 declining
- Net momentum: +241 VPD at the practice level, +1,723 VPD at the provider level
At network scale, today
Across the managed Specialty Vision network, in a single 28-day window:
That's nearly 1.5 million views and 869 published physician videos in twelve months - distributed across site, GBP, YouTube, paid social, and AI-augmented production where appropriate.
All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal - pull it up anytime.
Video distribution at network scale, last 365 days.
13,000 GMB phone calls
151,000 organic search clicks
36 million organic impressions
3,378 appointment-page visits
Best-in-class across every layer that touches a doctor's online presence
PE-backed platforms have small in-house marketing teams that can't carry the full stack. Existing agencies don't carry it either. Specialty Vision is built to be the full stack - best-in-class across every layer.
Doctor management
Listings management
Reporting
Practice websites
Corporate doctor-facing website
ampUP: the operating layer underneath
Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP - the software suite Avner and Ilan built when they ran the platform. ampUP is what turns marketing from a vendor relationship into an operating system.
ampUP
ampUP Lite
The point is not the feature list. The point is: when marketing is integrated with HR, operations, project management, and physician engagement - under one platform the operators built - the marketing actually moves the practice. Marketing alone moves clicks. ampUP-integrated marketing moves chairs.
- Practice Portal - shared files, supply orders, patient forms, practice reports, location-level communication.
- Communication & Collaboration - social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
- Project Management - task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.
- Marketing Integrations - review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation from practice staff.
- Employee Engagement - gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
- HR & Support - job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.
- Upskilling - full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.
Greenwich Ophthalmology, 12-month transformation
Every ophthalmology subspecialty - retina, cornea, glaucoma, pediatric, IOL: got its own tailored architecture rather than a one-size-fits-all "services" page. Schema layered on every page. GBP unified across locations. Working sessions grounded in current dashboard data, weekly.
All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.
Greenwich Ophthalmology Associates - is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting.
- +2,573% organic impressions vs. baseline
- +706% organic clicks vs. baseline
- +52% Google My Business calls vs. baseline
- 3.3M organic impressions in a single peak month
- 125 seconds average time on the appointment page (100% engagement rate)
Why we built Specialty Vision
PE-backed platforms have small in-house marketing teams that can't carry the full stack. The agencies the category offers don't carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don't have an operator's reason to do it.
Specialty Vision was built to be that full stack. Boutique attention. Operator's expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.
If your standard for marketing is the same standard you hold for your physicians, your operations, and your sponsor relationships - this is the partner that matches it.
- Specialty Vision was built to be the opposite of every one of those defaults. The dashboard is the source of truth. Same-day response when something moves. Working sessions, not status-update theater. Founder on every account.
- Monthly PDFs the buyer can't verify.
- Reactive turnaround the buyer has to chase.
- Silence between reports.
Founder-led, every account
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly - not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
Same-day response. when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. That's a feature for buyers who've signed multi-year MSAs that turned into vendor lock-in. It's also why Specialty Vision has retained every client it has ever onboarded - and expanded scope with every one.
- Avner Engel, Founder & CEO
Audit-first
Every engagement begins with a live intake audit - six categories, scored on a POOR / OK / GOOD scale. No softening.
Findings render on the dashboard during the walkthrough - not on a slide deck. Composite findings that show up first time, almost every time:
For PE-backed platforms, the audit goes a layer deeper - the Scheduling Gap Report runs the same POOR / OK / GOOD diagnostic at the per-provider, per-location, per-region level. Marketing health and operating health, on the same dashboard, on day one.
Most "POOR" findings are an afternoon of work. The audit isn't a sales document. It's the first dashboard view of the engagement.
Audit categories
- Links & Authority
- Rank Tracker
- Local Listings
- Reputation Manager
- GBP Audit
- On-Site SEO
Composite findings
- 17 of 19 directories missingBBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
- Rank > 50 on the target keywordPast 50 is effectively invisible.
- Zero Google Analytics tags installedThe practice is running ads, hiring vendors, and measuring none of it.
- 100% duplicate page titles on landing pagesThe pages compete against themselves for the same query.
What the read-through usually asks next
Still have a question?
We cover the 13 questions most read-throughs ask. If yours isn't here, the founder answers in the strategy call.
Three steps
A 30-minute executive briefing
A written plan in 5 days
A live network dashboard from day one
Pick a time. We'll show you what 10x looks like.
30 minutes with the founder, on Google Meet. We come ready to talk specifics about your practice - what's possible, where the growth is being left on the table, and what we'd actually do about it. No sales pitch, no contract waiting at the end.