Vision therapy
convergence insufficiency, post-concussion vision, neuro-rehab, family-decision content
Specialty marketing for owner-led practices — built to scale with you, not past you.
Weekly working sessions with the founders. Full transparency on the dashboard. Rapid deployment between meetings. Clinical-team time: about an hour a week.
Insight Vision Optometry — multi-specialty, CA + Las Vegas. Reconciled against Search Console and YouTube Studio.
+51% organic search.100K+ YouTube views per month.
I stumbled upon their website and I said, oh my goodness, this is a great website. The way that they demonstrated the specialty services of optometry was incredible. Specialty Vision has been helping us to be able to get the word out about the specialty services that we do — innovative and creative ideas of how to promote that, whether it's digital marketing through our website, through videos. They really have great ideas of how we can get this information out to the public.
After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.
WHY WE EXIST
The middle nobody serves
You are not big enough to justify an in-house CMO. You are too sophisticated for the agencies that pitch generic optometry content. Most marketing partners serve one end of the market or the other — and the practices in the middle, the ones running real specialty work across two, five, ten locations, end up underserved on purpose.
Two prior agencies sold you content that "leaned toward optometry" and didn't move the practice. The strategist on the calls had never seen a scleral lens fitting. The reports arrived late, in PDF, and the work between reports was invisible. You built your practice on word-of-mouth and clinical reputation. The marketing you've been sold has not earned the right to sit on top of that.
Specialty Vision was built to be the partner that should have been there. Boutique attention. Operator's expertise — Avner founded a national eye-care platform; Ilan built the technical infrastructure for it. Marketing that ties to a booked exam. Software that supports your front desk instead of giving it more work.
We already speak your specialty
You should not have to explain your work to your marketing partner. Specialty Vision has shipped pages, ads, and video on every specialty service you offer:
Specialty contact lenses
scleral lens fitting, keratoconus, hybrid and RGP fits, post-surgical cornea
Myopia management
ortho-K, MiSight, atropine, multi-year decision support for parents
Dry eye
IPL, meibomian gland expression, scleral for severe cases, OTC-vs-Rx content, in-office reactivation
Pediatric vision
symptom quizzes, school-performance content, neurodivergent populations
Low vision
magnification devices, lighting, caregiver-facing pages, insurance-billed therapy sessions
Sport vision
visual-performance training, athlete and coach content
Ophthalmology subspecialties
retina, cornea, glaucoma, IOL decision tools, surgical recovery content
CASE STUDY
Insight Vision case study
Insight Vision Optometry is an owner-led multi-specialty practice running vision therapy, scleral lenses, myopia management, ortho-K, and dry eye across California and Las Vegas. Specialty Vision runs the website, content engine, video production, GBP, paid media, and reporting.
The cadence: weekly meetings with the founders. Full transparency on the dashboard, 24/7. Rapid deployment between meetings — when something needs to ship, it ships in days, not quarters.
The video work is the engine you can feel at the front desk. Patients tell the schedulers they saw the practice on YouTube. The VT signups, the scleral consultations, the dry eye reactivations all trace back to the content that's been running consistently for months.
All figures reconciled at source. Available for live walkthrough during the 30-minute session.
The results:
- +51% organic search, year-over-year
- +32% growth on associated channels
- 100,000+ organic YouTube views per month in incremental lift
- 1.4M YouTube views in the most recent 365 days (851K same period prior year)
- 279 physician videos published in the same window — clinician spotlights, family stories, condition explainers, optical brand storytelling
An hour a week
You run a clinic. You cannot run an agency on top of it.
The Specialty Vision engagement is sized to that reality.
Weekly working sessions with the founders.
Avner Engel and Ilan Manoim on every call. Working sessions, not status updates. Decisions made in the meeting, not summarized after it.
Full transparency on the dashboard.
Every action visible the moment it happens. Tasks, ranks, calls, conversions, content shipped, reviews collected — current, clickable, reconciled to source. No daily digest. No weekly roll-up. No PDF.
Rapid deployment between meetings.
Same-day response when an algorithm shifts, a ranking drops, a GBP listing flags, or a new opportunity surfaces. Hours, not weeks.
Total clinical-team time:
about an hour a week — your standing meeting and ad-hoc clinical reviews when a page or a piece of video copy needs your sign-off. You don't write briefs. You don't edit drafts. You sign off on the clinical claims and the rest is on us.
Renewal earned every 30 days.
Month-to-month, no lockup. If the work isn't worth it on the dashboard this month, the engagement ends. That bar has held for every client onboarded — every one retained, every one expanded.
What you actually get
Most boutique agencies do one or two things and tell you to hire the rest. Specialty Vision is the full stack — under one roof, on one dashboard, run by a 20-person in-house team.
Website
Custom design, modern and conversion-focused. 200+ pages typical for a multi-service site. Premium hosting. Sub-two-second page speed. HIPAA- and ADA-aligned. 30-day typical launch from signing. Content stays yours forever.
SEO and AEO/GEO
Technical, on-page, off-page, local. Schema layered on every page. The same architecture that earns Google rankings earns ChatGPT, Perplexity, Gemini, and AI Overviews citations. Across every site Specialty Vision has taken over, organic visibility has grown 25%+ month over month — every site, no exceptions.
Content engine
Condition pages, treatment pages, provider content, location content, localized thought leadership — built against real patient query data, four specialty-focused posts a month per practice on the standard tier.
Video
5–8 fully produced videos per quarter on standard engagements. On-camera coaching included. New-provider launches ship with 10–20 video assets per provider.
Google Business Profile
Citation cleanup, NAP consistency, weekly post cadence, photo curation, Q&A coverage, review monitoring — every campus treated as a node in a network.
Paid media
Daily optimization. Strict conversion definition. Tiered management fee that drops at higher spend — at typical specialty-practice budgets, that saves practices roughly 35% on management fees vs. the category default 25% rate.
Reputation
Reviews collected, parsed, displayed by doctor and topic. Front-desk automation requests reviews at the right moment so the team isn't chasing.
Print and design
Brochures, postcards, referral folders, business cards, referral notepads, email templates. Custom design once, templated for every additional location at a meaningful per-piece discount.
Multi-location coordination
Per-location dashboards, per-location GBP, per-campus geo-targeted pages, single source of truth for the data. One investment covers most programs across all your campuses.
ampUP Lite
The simplified multi-location marketing dashboard the founders built. One shared space for corporate teams and practice staff to move marketing forward without your front desk learning five new tools.
Most agencies hide the work.
Specialty Vision was built to be the opposite of every one of those defaults.
The category default
- Monthly PDFs you can't verify.
- Reactive turnaround you have to chase.
- Silence between reports.
Specialty Vision
- The dashboard is the source of truth.
- The founders are on the call.
- Tasks update the instant they happen.
- Same-day response when something moves.
AUDIT-FIRST
How the engagement starts
Every engagement begins with a live intake audit — six categories, scored on a POOR / OK / GOOD scale. No softening.
The findings render on the dashboard during the walkthrough. Composite findings the first time, almost every time:
- 17 of 19 directories missing. BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap. - Rank > 50 on the target keyword. Past 50 is effectively invisible on Google Maps and Google Search. - Zero Google Analytics tags installed. The practice is running ads, hiring vendors, and measuring none of it. - 100% duplicate page titles on landing pages. Pages compete against themselves for the same query.
Most "POOR" findings are an afternoon of work to clean up. The audit isn't a sales document. It's the first dashboard view of the engagement.
Start with the audit- Links & Authority
- Rank Tracker
- Local Listings
- Reputation Manager
- GBP Audit
- On-Site SEO
FOUNDER-LED
Founder-led, every account
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are senior leads on every account, including yours.
Same-day response when an algorithm shifts, a ranking drops, or a listing flags. The dashboard surfaces it; the team acts on it before the next call.
Every client retained, every engagement expanded. That is the Specialty Vision track record — and the reason the firm operates a deliberately limited roster. Boutique attention is the model, not a marketing line.
The clinical team owns clinical voice and accuracy. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design.
You don't write briefs. The agency doesn't write clinical claims unsupervised. The split is clean and protects the doctor's chair.
THE WORK, AS DESCRIBED BY OTHER OWNERS
More from the practices
Google calls have increased by 56% and our website clicks also increased by about 50-55%. When I first started working with them, we had like 80 or 90 Google reviews, and now we have over 500. Helping us set things up in a way to basically just be more successful. Overall very positive.
We've gone from not having any presence on the internet to being the number two person on the internet when it comes to vision therapy in the relatively short time of two to three months. He knows what to do, when to do it, how to do it. You don't have to explain. He understands vision therapy better than many optometrists.
We're vision therapy only — generic content, a little more towards the optometry side, didn't quite work for us. They have done such an incredible job at providing us quality engaging educational content over multiple different platforms — social media, our website, paid ads. Finding somebody that understands the specialty, the vision therapy world — they absolutely nailed it. We've gotten people calling us and they said 'oh we saw you on YouTube.'
What the read-through usually asks next
How much of my time will this take?
About an hour a week — your standing meeting with Avner and Ilan, plus ad-hoc clinical reviews when a page or video needs your sign-off. You don't write briefs. You don't edit drafts. You sign off on the clinical claims; everything else is on us.
How do contracts work?
Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days.
Do you charge per location?
On most growth programs, no. One investment covers the program across all your campuses. Two exceptions, named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend. Both are detailed line by line in the proposal.
Who actually does the work?
A 20-person in-house team — SEO strategists, content specialists, developers, designers, video editors. Strategy is not subcontracted. Avner and Ilan lead every account directly.
What does the audit look like?
Six categories, POOR / OK / GOOD, walked through live on the dashboard. Most "POOR" findings are an afternoon of work to clean up.
How fast can a multi-location practice launch?
Technical audit begins within 48 hours of kickoff. Sites typically launch in 30 days. Local SEO push begins ~2 weeks before launch. Compounding organic gains tend to show in 60–90 days.
Do you understand my specialty?
The team has shipped pages, video, and ads on vision therapy, scleral lenses, myopia management, ortho-K, dry eye, pediatric, low vision, sport vision, and every ophthalmology subspecialty. You explain it once on the kickoff call. After that the marketing speaks the language.
Reporting cadence?
Live dashboard, 24/7. Weekly working session. Monthly deep-dive. The dashboard is the source of truth — not a monthly PDF.
Content ownership?
Full client ownership. All original content, images, schema, and assets stay with the practice — including after the engagement ends.
HIPAA / ADA posture on builds?
Aligned to HIPAA and ADA best practices. Reviewed at every release.
What if we're already running ads with someone else?
The audit names the gaps — conversion-tracking misalignment, branded-search padding, weak negatives, broken landing pages, inflated management fees. The transition typically pays for itself in the first 60 days at typical specialty-practice spend.
Three Steps
Book the 30-minute walkthrough01
A 30-minute walkthrough.
A guided tour of where your practice actually stands today — directories, ranks, GBP, schema, page titles. From our side. On the dashboard, live.
02
A written plan in 5 days.
Channels, KPIs, timelines, the work plan. The plan flows from the audit findings, not a generic template.
03
A live dashboard from day one.
Every action visible — to your team, to your front desk, to the people who need to see it. Every metric clickable to source.