Weekly working sessions with the founders. Full transparency on the dashboard. Rapid deployment between meetings. Clinical-team time: about an hour a week.
+51%
organic search year over year, plus 100K+ YouTube views a month
Insight Vision Optometry, multi-specialty, CA and Las Vegas. Reconciled against Search Console and YouTube Studio.
We're vision therapy only - generic content, a little more towards the optometry side, didn't quite work for us. They have done such an incredible job at providing us quality engaging educational content over multiple different platforms - social media, our website, paid ads. Finding somebody that understands the specialty, the vision therapy world - they absolutely nailed it. We've gotten people calling us and they said 'oh we saw you on YouTube.'
I stumbled upon their website and I said, oh my goodness, this is a great website. The way that they demonstrated the specialty services of optometry was incredible.
Specialty Vision has been helping us to be able to get the word out about the specialty services that we do - innovative and creative ideas of how to promote that, whether it's digital marketing through our website, through videos. They really have great ideas of how we can get this information out to the public.
Owner-led practices, in their own words.
Ali at Neurovisual Performance Institute and Dr. Zhu-Mai at Insight Vision speak above. These are two more owners running real specialty work: one four years in, one who started from no internet presence at all.
American Family Vision Clinic, Olympia WA
Four-year client. Vision therapy and dry eye. "Google calls have increased by 56% and our website clicks also increased by about 50 to 55%. When I first started working with them, we had like 80 or 90 Google reviews, and now we have over 500. Helping us set things up in a way to basically just be more successful. Overall very positive."
Neurodevelopmental optometrist, Kentucky
Vision therapy and neuro-rehab. "We've gone from not having any presence on the internet to being the number two person on the internet when it comes to vision therapy in the relatively short time of two to three months. He knows what to do, when to do it, how to do it. You don't have to explain. He understands vision therapy better than many optometrists."
You should not have to explain your work to your marketing partner.
The strategist on your calls should already know what a scleral lens fitting involves, why a convergence insufficiency page reads differently from a dry eye page, and what a parent actually needs before they commit to a multi-year myopia program.
Across two reference networks alone, the team has produced 869 published physician videos in the last 365 days, drawing nearly 1.5 million YouTube views combined: clinician spotlights, family stories, in-office procedure walkthroughs, and AI-augmented production where it serves the message.
You explain your specialty once, on the kickoff call. After that, the marketing speaks the language.
The video work is the engine you can feel at the front desk.
Patients tell the schedulers they saw the practice on YouTube. The VT signups, the scleral consultations and the dry eye reactivations all trace back to content that has been running consistently for months, not to a campaign that ran for six weeks.
All figures reconciled at source, and available for live walkthrough during the 30-minute session.
+51%
organic search
Insight Vision Optometry, year over year
100,000+
YouTube views a month
Incremental organic lift at Insight Vision Optometry
1.4M
YouTube views
Most recent 365 days, up from 851K the same period prior year
279
physician videos
Published in the same window: spotlights, family stories, condition explainers
869
published videos
Across two reference networks in the last 365 days, nearly 1.5M views combined
25%+
organic visibility growth
Month over month, across every site Specialty Vision has taken over
2,000+
clinics marketed
Eye care marketing run across 2,000+ clinics before Specialty Vision, the operating tenure behind the method
+155
more calls per location
Average monthly gain across four ophthalmology locations, May 2026 vs. May 2025, +33% average growth
14.6×
more organic search clicks
Three tracked markets combined, 9,047 to 131,800 clicks, three months year over year, per Search Console
Custom design, conversion-focused, 200+ pages typical for a multi-service site. Premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch. Technical, on-page, off-page and local SEO with schema layered on every page. The same architecture that earns Google rankings earns ChatGPT, Perplexity, Gemini and AI Overviews citations.
Condition pages, treatment pages, provider content, location content and localized thought leadership, built against real patient query data. Four specialty-focused posts a month per practice on the standard tier. The content stays yours forever, including after the engagement ends.
Five to eight fully produced videos per quarter on standard engagements, with on-camera coaching included so a clinician who has never filmed anything is comfortable. New-provider launches ship with 10 to 20 video assets per provider.
Daily optimization and a strict conversion definition. A tiered management fee that drops at higher spend, which at typical specialty-practice budgets saves roughly 35% on management fees against the category default 25% rate. GBP citation cleanup, NAP consistency, weekly posts, photo curation, Q&A coverage and review monitoring.
Reviews collected, parsed and displayed by doctor and topic, requested by front-desk automation at the right moment so the team isn't chasing. Brochures, postcards, referral folders and notepads, designed once and templated per location at a discount. Per-location dashboards and GBP, plus ampUP Lite as one shared space for corporate and practice staff.
Insight Vision Optometry runs vision therapy, scleral lenses, myopia management, ortho-K and dry eye across California and Las Vegas. Specialty Vision runs the website, content engine, video production, GBP, paid media and reporting.
The cadence: weekly meetings with the founders, full transparency on the dashboard 24/7, and rapid deployment between meetings. When something needs to ship, it ships in days, not quarters.
All figures reconciled at source. The +32% figure covers growth on associated channels and is being tightened to a single named metric before launch.
You are not big enough to justify an in-house CMO. You are too sophisticated for the agencies that pitch generic optometry content.
Two prior agencies sold you content that leaned toward optometry and didn't move the practice. The strategist on the calls had never seen a scleral lens fitting. The reports arrived late, in PDF, and the work between reports was invisible. You built your practice on word-of-mouth and clinical reputation, and the marketing you have been sold has not earned the right to sit on top of that.
You explained your specialty to two prior agencies. Specialty Vision shows up already speaking it. Vision therapy. Scleral lenses. Myopia management. Dry eye. Pediatric care. If your standard for marketing is the standard you hold for your patients, this is the partner that matches it.
You run a clinic. You cannot run an agency on top of it, and the engagement is sized to that reality. Strategy is set, reviewed and led by Avner Engel and Ilan Manoim directly, not handed to an account manager. Both are senior leads on every account, including yours. Working sessions, not status updates. Decisions made in the meeting, not summarized after it.
Full transparency on the dashboard: every action visible the moment it happens. Tasks, ranks, calls, conversions, content shipped, reviews collected, all current, clickable and reconciled to source. No daily digest, no weekly roll-up, no PDF.
About an hour a week of clinical-team time. Your standing meeting plus ad-hoc reviews when a page or a piece of video copy needs your sign-off. You don't write briefs and you don't edit drafts. You sign off on the clinical claims and the rest is on us. Same-day response when an algorithm shifts, a ranking drops or a listing flags: hours, not weeks.
Renewal earned every 30 days. Month-to-month, no lockup. If the work isn't worth it on the dashboard this month, the engagement ends. That bar has held for every client onboarded, every one retained and every one expanded, which is why the firm operates a deliberately limited roster. Boutique attention is the model, not a marketing line.
Every engagement begins with a live intake audit. Six categories, scored with no softening.
Every category scored
Poor OK GoodThe findings render on the dashboard during the walkthrough. The composite below shows up the first time, almost every time.
Most "Poor" findings are an afternoon of work to clean up. The audit isn't a sales document. It's the first dashboard view of the engagement.
BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
Past 50 is effectively invisible on Google Maps and Google Search.
The practice is running ads, hiring vendors, and measuring none of it.
Pages compete against themselves for the same query.
About an hour a week: your standing meeting with Avner and Ilan, plus ad-hoc clinical reviews when a page or video needs your sign-off. You don't write briefs. You don't edit drafts. You sign off on the clinical claims; everything else is on us.
Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days.
On most growth programs, no. One investment covers the program across all your campuses. Two exceptions, named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend. Both are detailed line by line in the proposal.
A 20-person in-house team: SEO strategists, content specialists, developers, designers and video editors. Strategy is not subcontracted. Avner and Ilan lead every account directly.
Six categories, scored Poor, OK or Good, walked through live on the dashboard. Most "Poor" findings are an afternoon of work to clean up.
Technical audit begins within 48 hours of kickoff. Sites typically launch in 30 days. The local SEO push begins about 2 weeks before launch. Compounding organic gains tend to show in 60 to 90 days.
The team has shipped pages, video and ads on vision therapy, scleral lenses, myopia management, ortho-K, dry eye, pediatric, low vision, sport vision and every ophthalmology subspecialty. You explain it once on the kickoff call. After that the marketing speaks the language.
Live dashboard, 24/7. Weekly working session. Monthly deep-dive. The dashboard is the source of truth, not a monthly PDF.
Full client ownership. All original content, images, schema and assets stay with the practice, including after the engagement ends.
Aligned to HIPAA and ADA best practices, reviewed at every release.
The audit names the gaps: conversion-tracking misalignment, branded-search padding, weak negatives, broken landing pages, inflated management fees. The transition typically pays for itself in the first 60 days at typical specialty-practice spend.
We cover the 11 questions most read-throughs ask. If yours isn't here, the founders answer it on the walkthrough.
Book the 30-minute walkthrough. Specialty Vision replies same-day.
A guided tour of where your practice actually stands today - directories, ranks, GBP, schema, page titles. From our side. On the dashboard, live.
Channels, KPIs, timelines, the work plan. The plan flows from the audit findings, not a generic template.
Every action visible - to your team, to your front desk, to the people who need to see it. Every metric clickable to source.
30 minutes with the founders, on Google Meet. A guided tour of where your practice actually stands today - directories, ranks, GBP, schema, page titles. From our side, on the dashboard, live. Renewal is earned every 30 days, so there's no lockup waiting at the end.
Booking a meeting is best - that's where we walk the dashboard with you, live. But if no slot works, ring this number.