Specialty Vision is an online directory, not a healthcare provider. Listed practices are not owned or operated by us.

Specialty Vision is an online directory and does not provide healthcare services. Listed practices and doctors are not owned, operated, or employed by Specialty Vision.

Specialty Vision — Marketing for Optometry
Marketing for Optometry

Unparalleled growth, unmatched expertise.

One in-house team — websites, SEO, video, ads and design — built to grow specialty and multi-location eye-care practices, not to bill them.

Trusted by
Insight VisionReFocusNew England RetinaWoodin Vision
Live performance · Insight Vision Live
Organic clickspast 12 months
527 → 12,900
+21.6%Patient calls
2.6×Profile views
449Booked / 30d

Experts in Eye Care Marketing

At the cornerstone of industry-leading growth is an unmatched understanding of eye care — from running a national optometry platform to leading marketing for over 2,000 practices. You explain your specialty once. After that, the marketing speaks the language.

Watch: why specialty needs expert marketing
The receipts

Growth we can prove.

Every figure reconciled at source — and walked through live on the dashboard during your 30-minute session.

YouTube · 365d
1.4M
YouTube views in the last year
Insight Vision Optometry · up from 851K the prior year · 279 physician videos published in the same window
+51%
Organic search, year over year
Insight Vision Optometry · Search Console
100K+
Organic YouTube views / month
Incremental lift, sustained
+25%
Organic visibility, month over month
Every site taken over · no exceptions
449
Booked in 30 days
64% from organic search · GA4
The full stack

Everything under one roof.

One in-house team, one dashboard — hover, tap, or arrow through the stack.

01

Websites that convert

Modern, custom design engineered for booked exams — premium hosting, sub-two-second page speed, and content that stays yours forever.

30 days typical launch
200+ pages<2s loadHIPAA & ADA
Selected work

Practices we've grown.

refocuseyedoctors.com
ReFocus Eye Doctors full-page website Hover to exploreVisit
ReFocus Eye DoctorsMulti-location · web + reporting
SEO
newenglandretina.com
New England Retina Associates full-page website Hover to exploreVisit
New England Retina AssociatesRetina group · web + content
Website
rhodeislandeyecare.com
Rhode Island Eye Institute full-page website Hover to exploreVisit
Rhode Island Eye InstituteEye institute · website
Website
insightvision.com
Insight Vision Optometry full-page website Hover to exploreVisit
Insight Vision OptometrySpecialty optometry · web + SEO
SEO
Drag, scroll, or use the arrows — each card opens on the site's hero.
In their words

What eye-care leaders say.

Google calls have increased by 56% and our website clicks by about 50–55%. We went from around 90 Google reviews to over 500. Overall, very positive.

LZ
Dr. Levi Zurcher, ODAmerican Family Vision Clinic

He understands vision therapy better than many optometrists. You don't have to explain — he knows what to do, when to do it, and how to do it.

RG
Dr. Rick Graebe, OD, FOVDRNeurodevelopmental optometry, KY

They provide quality, engaging, educational content across social, our website and paid ads. People call and say “we saw you on YouTube.” They nailed the vision-therapy world.

AL
AliNeurovisual Performance Institute, KY

I stumbled on their website and thought, this is incredible. The way they demonstrate the specialty services of optometry — through the site and video — is exactly how we get the word out.

JZ
Dr. Jennie Zhu-MaiVP Marketing, Insight Vision Optometry

He understands the specialty side of optometry better than many optometrists. You don't have to explain anything — he knows what to do, when, and how.

VL
Dr. Valerie Lam, OD, FAAOInsight Vision Optometry
Founder-led, every account

Strategy set by the founders.

Avner Engel

CEO & Founder

Founded and ran a national eye-care platform overseeing marketing for 2,000+ clinics. Built Specialty Vision to pair boutique attention with the deepest eye-care expertise of any marketing company.

Ilan Manoim

Co-Founder & Technical Lead

Built the technical infrastructure behind that national platform. Leads the software and dashboard that keep every action visible and reconciled to source — 24/7, no monthly PDF.

Both are senior leads on every account, including yours — supported by a 20-person in-house team. Boutique attention is the model, not a marketing line.

Let's talk

Become the obvious choice in your market.

A 30-minute walkthrough of where your practice stands today — directories, ranks, GBP, schema — live on the dashboard. A written plan follows in five days.

Founder-direct · avner@specialty.vision · ilan@specialty.vision