Eye-care marketing built by the people who built the platform.
Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — and built the agency that should have been there for them. Boutique specialists. Exponential results.
+241 net visits per day
Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.
Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I’ve made professionally. He really dives into the nuance of any medical service that’s being provided — without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate.
OUR WHY
Building what the industry was missing.
After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
OPERATOR-LED — the credential that matters when the sponsor is in the room.
The arc that matters to a sponsor: Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → generated 1M+ patient appointments annually → built the software the category was missing. The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.
AVNER ENGEL
CEO, Specialty Vision
Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.
ILAN MANOIM
Co-Founder, Specialty Vision
Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh’s chair last Tuesday.
The Scheduling Gap Report — built into the Growth Portal — closes the loop between marketing spend and visits per day, per provider, per location, per region.
Per-provider attribution, live on the dashboard. Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down — and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.
This isn’t a marketing report. It’s M&A diligence-grade attribution that happens to be available every day.
For PE deal teams: Evaluating an acquisition or planning post-close marketing standardization? The audit returns POOR / OK / GOOD across every site in the group on day one. The integration plan flows from there, on the same dashboard the operating team will use after close.
MARKETING TIED TO CHAIRS
One month of network movement (May 4 vs. April 4)
- 74 locations · 302 providers under management
- 32 practices gaining, average +7.7 VPD; 2 declining
- 248 providers gaining, average +9.0 VPD; 56 declining
- Net momentum: +241 VPD at the practice level, +1,723 VPD at the provider level
Across the managed Specialty Vision network, in a single 28-day window — measurable at network scale, today.
NETWORK PROOF. All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal — pull it up anytime.
Video distribution at network scale, last 365 days: Insight Vision Optometry — 1.4M YouTube views (851K same period prior year), 279 published videos. ReFocus Eye Health — 108.7K YouTube views (17.9K prior year), 590 published videos. That’s nearly 1.5 million views and 869 published physician videos in twelve months.
13,000 GMB phone calls
+39% vs. February 2026, +32% vs. March 2025
151,000 organic search clicks
+27% vs. February 2026
36 million organic impressions
+26% vs. February 2026
3,378 appointment-page visits
2,154 unique users
60,000 total users
65% organic
1,470 paid conversions in April
$31.57 per conversion; trailing 9 days at $15.18 per conversion as campaigns warm
Best-in-class across every layer that touches a doctor’s online presence.
WHAT YOU ACTUALLY BUY — the full stack, built to be the full stack.
PE-backed platforms have small in-house marketing teams that can’t carry the full stack. Existing agencies don’t carry it either. Specialty Vision is built to be the full stack — best-in-class across every layer.
Doctor management
Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, and provider-specific paid media — on schedule, every time.
Listings management
GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.
Reporting
The Growth Portal — the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.
Practice websites
Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.
Corporate doctor-facing website
The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies — engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.
ampUP: the operating layer underneath the marketing.
THE SOFTWARE SUITE. Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP — the software suite Avner and Ilan built when they ran the platform.
ampUP is what turns marketing from a vendor relationship into an operating system.
The point is not the feature list. The point is: when marketing is integrated with HR, operations, project management, and physician engagement — under one platform the operators built — the marketing actually moves the practice. Marketing alone moves clicks. ampUP-integrated marketing moves chairs.
ampUP and ampUP Lite
ampUP — the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office that connects MSO leadership to every practice and every staff member. ampUP Lite — the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.
- Marketing
- HR
- Operations
- Onboarding
- Engagement
- Project Management
Marketing alone moves clicks. ampUP-integrated marketing moves chairs.
Greenwich Ophthalmology, a 12-month transformation.
CASE STUDY. Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting. Every ophthalmology subspecialty — retina, cornea, glaucoma, pediatric, IOL — got its own tailored architecture rather than a one-size-fits-all ‘services’ page. Schema layered on every page. GBP unified across locations. Working sessions grounded in current dashboard data, weekly. All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.
12-month results, Feb 2025 → Mar 2026
- +2,573% organic impressions vs. baseline
- +706% organic clicks vs. baseline
- +52% Google My Business calls vs. baseline
- 3.3M organic impressions in a single peak month
- 125 sec average time on the appointment page (100% engagement rate)
Why we built Specialty Vision.
WHY WE EXIST. PE-backed platforms have small in-house marketing teams that can’t carry the full stack. The agencies the category offers don’t carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don’t have an operator’s reason to do it.
Specialty Vision was built to be that full stack. Boutique attention. Operator’s expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.
Specialty Vision was built to be the opposite of every one of those defaults. The dashboard is the source of truth. Same-day response when something moves. Working sessions, not status-update theater. Founder on every account.
If your standard for marketing is the same standard you hold for your physicians, your operations, and your sponsor relationships — this is the partner that matches it.
01
Monthly PDFs the buyer can’t verify.
The category default. A static report dropped into the inbox once a month, no way to drill down, no way to confirm the numbers.
02
Reactive turnaround the buyer has to chase.
The category default. Something moves on the network — a ranking, a GBP listing, a campaign — and the agency waits for the buyer to call before responding.
03
Silence between reports.
The category default. No working session, no in-flight conversation, no thought partner — just a monthly deck and dead air.
FOUNDER-LED
Founder-led, every account.
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.
Same-day response when an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn’t visibly worth it on the dashboard, the engagement ends. That’s a feature for buyers who’ve signed multi-year MSAs that turned into vendor lock-in. It’s also why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
Every engagement begins with a live intake audit.
HOW THE ENGAGEMENT STARTS — six categories, POOR / OK / GOOD. No softening.
Findings render on the dashboard during the walkthrough — not on a slide deck. For PE-backed platforms, the audit goes a layer deeper — the Scheduling Gap Report runs the same POOR / OK / GOOD diagnostic at the per-provider, per-location, per-region level. Marketing health and operating health, on the same dashboard, on day one.
Most ‘POOR’ findings are an afternoon of work. The audit isn’t a sales document. It’s the first dashboard view of the engagement.
Start with the audit →
Composite findings — show up first time, almost every time
Across PE-backed platforms onboarded, four patterns recur on day one. Each is an afternoon of work to close.
- Links & Authority
- Rank Tracker
- Local Listings
- Reputation Manager
- GBP Audit
- On-Site SEO
17 of 19 directories missing.
BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
Rank > 50 on the target keyword.
Past 50 is effectively invisible.
Zero Google Analytics tags installed.
The practice is running ads, hiring vendors, and measuring none of it.
100% duplicate page titles on landing pages.
The pages compete against themselves for the same query.
What the read-through usually asks next.
FAQ. Twelve questions PE deal teams and marketing VPs raise after reading this page. Answers below; the executive briefing covers any not addressed here.
Three steps to a live network dashboard.
Renewal earned every 30 days. Boutique specialists. Exponential results.
01
A 30-minute executive briefing.
A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.
02
A written plan in 5 days.
Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.
03
A live network dashboard from day one.
Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.