Eye-care marketing built by the people who built the platform.
Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — and built the agency that should have been there for them. Boutique specialists. Exponential results.
" Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I've made professionally. He really dives into the nuance of any medical service that's being provided — without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate."
“After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.”Avner Engel CEO and Founder, Specialty Vision
The operators' credential
OPERATOR-LED
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
Avner Engel — CEO, Specialty Vision.
Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.
Ilan Manoim — Co-Founder, Specialty Vision.
Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.
The arc that matters to a sponsor:
Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → generated 1M+ patient appointments annually → built the software the category was missing. The marketing Specialty Vision delivers is the marketing the founders wished existed when they were the operators.
The Scheduling Gap Report
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday.
The Scheduling Gap Report - built into the Growth Portal - closes the loop between marketing spend and visits per day, per provider, per location, per region.
Every gaining and declining provider is named on the dashboard, attributed to their location and specialty, and trended over time. The top movers in the most recent 30-day period gained between +19 and +23 VPD; the largest decliner moved -10.6. Each one is one click from the source-data drill-down - and one click from a board-ready export. Names are visible to authorized client operating teams; the public dashboard view is redacted by default.
This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.
Per-provider attribution, live on the dashboard.
One month of network movement (May 4 vs. April 4)
- 74 locations · 302 providers under management
- 32 practices gaining, average +7.7 VPD; 2 declining
- 248 providers gaining, average +9.0 VPD; 56 declining
- Net momentum: +241 VPD at the practice level, +1,723 VPD at the provider level
At Network Scale, Today
Across the managed Specialty Vision network, in a single 28-day window: Insight Vision Optometry: 1.4M YouTube views (851K same period prior year, 279 published videos). ReFocus Eye Health: 108.7K YouTube views (17.9K same period prior year, 590 published videos). That's nearly 1.5 million views and 869 published physician videos in twelve months - distributed across site, GBP, YouTube, paid social, and AI-augmented production where appropriate. All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal - pull it up anytime.
Video distribution at network scale, last 365 days.
13,000 GMB phone calls
+39% vs. February 2026, +32% vs. March 2025
151,000 organic search clicks
+27% vs. February 2026
36 million organic impressions
+26% vs. February 2026
3,378 appointment-page visits
2,154 unique users
60,000 total users
65% organic
1,470 paid conversions
in April at $31.57 per conversion; trailing 9 days at $15.18 as the campaigns warm
Best-in-class across every layer
PE-backed platforms have small in-house marketing teams that can't carry the full stack. Existing agencies don't carry it either. Specialty Vision is built to be the full stack — best-in-class across every layer.
01
Doctor management
Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, and provider-specific paid media — on schedule, every time.
02
Listings management
GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.
03
Reporting
The Growth Portal — the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.
04
Practice websites
Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.
05
Corporate doctor-facing website
The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies — engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.
ampUP: the operating layer underneath
Marketing alone moves clicks. ampUP-integrated marketing moves chairs.
Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP — the software suite Avner and Ilan built when they ran the platform.
ampUP is what turns marketing from a vendor relationship into an operating system.
ampUP — the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office. ampUP Lite — the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.
Seven modules under one roof:
Practice Portal
Shared files, supply orders, patient forms, practice reports, location-level communication.
Communication & Collaboration
Social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
Project Management
Task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.
Marketing Integrations
Review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation.
Employee Engagement
Gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
HR & Support
Job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.
Upskilling
Full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.
Case study: Greenwich Ophthalmology, 12-month transformation
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting. 12-month results, Feb 2025 → Mar 2026:
+2,573% organic impressions vs. baseline
Every ophthalmology subspecialty — retina, cornea, glaucoma, pediatric, IOL — got its own tailored architecture rather than a one-size-fits-all 'services' page.
+706% organic clicks vs. baseline
Schema layered on every page.
+52% Google My Business calls vs. baseline
GBP unified across locations.
3.3M organic impressions in a single peak month
Working sessions grounded in current dashboard data, weekly.
125 sec average time on the appointment page (100% engagement rate)
All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.
Feb 2025 → Mar 2026 a 12-month build, reconciled at source
Site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting.
Why we exist
PE-backed platforms have small in-house marketing teams that can't carry the full stack. The agencies the category offers don't carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don't have an operator's reason to do it. Specialty Vision was built to be that full stack. Boutique attention. Operator's expertise. Software that does what software is supposed to do. Marketing that ties every dollar to a chair.
Specialty Vision was built to be the opposite of every one of those defaults. The dashboard is the source of truth. Same-day response when something moves. Working sessions, not status-update theater. Founder on every account. If your standard for marketing is the same standard you hold for your physicians, your operations, and your sponsor relationships - this is the partner that matches it.
The category default:
Monthly PDFs the buyer can't verify.
The category default:
Reactive turnaround the buyer has to chase.
The category default:
Silence between reports.
Founder-led, every account
Strategy, led directly.
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are named senior leads on every PE-platform engagement. Weekly working sessions. Decisions made, not summarized.
Same-day response.
When an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days.
Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. It's why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
Audit-first
Every engagement begins with a live intake audit — six categories, scored on a POOR / OK / GOOD scale. No softening.
The audit isn't a sales document — it's the first dashboard view of the engagement.
Links & Authority
Backlink profile and domain authority vs. the local competitive set.
Rank Tracker
Target-keyword positions — anything past rank 50 is effectively invisible.
Local Listings
Directory coverage and NAP consistency; typically 17 of 19 directories missing.
Reputation Manager
Review volume, velocity, and response cadence across every campus.
GBP Audit
Google Business Profile completeness, categories, posts, and Q&A coverage.
On-Site SEO
Tags, schema, and titles — often 100% duplicate page titles on landing pages.
What the read-through usually asks next
FAQ
Three Steps
Renewal earned every 30 days. Boutique specialists. Exponential results.
01
A 30-minute executive briefing.
A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.
02
A written plan in 5 days
Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.
03
A live network dashboard from day one
Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.
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Pick a time. We'll show you what 10x looks like.
30 minutes with the founder, on Google Meet. We come ready to talk specifics about your practice - what's possible, where the growth is being left on the table, and what we'd actually do about it. No sales pitch, no contract waiting at the end.