The marketing operating system for multi-location specialty eye care.
- Network-scale capacity
- Founder-led strategy
- One investment across all campuses (most programs)
- From the second location to the fiftieth
Marketing your patients see. Results you can.
“Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I’ve made professionally. He really dives into the nuance of any medical service that’s being provided — without hand-holding, with curiosity, with intentionality.”Marketing VP PE-backed multi-state ophthalmology group
Three pillars hold the engagement together
Each one is the answer to a question multi-location buyers ask before they sign.
Smart planning, live analytics, real automation
Decisions are powered by what patients actually search — 1,200+ unique terms tracked monthly per account — not what a keyword tool suggests.
- Every metric on the dashboard is current, clickable, and reconciled against source data. No screenshots. No quarterly retrospectives.
- Every decision, every bid change, every page update is logged in the open.
- Lead routing, follow-ups, and review requests are automated so the front desk stops chasing and starts treating.
Every lead in a pipeline. Every pipeline ends in a patient
Opportunities live in a connected pipeline: Connected → Needs Info → Closed-Booked → Closed-Declined → Closed-No Response.
- Each one is attributable to its source (OD, MD, Website, GMB), to the location it belongs to, to its current stage, and to the staff member working it.
- A representative live deployment shows 298 opportunities tracked, 194 booked, 19 declined, 6 no-response — a 65.1% win rate.
- The pipeline isn’t a CRM bolt-on. It’s the operating layer that closes the loop between marketing spend and a booked exam.
You always know what’s happening. So does your board
No daily digest. No weekly roll-up. The dashboard updates the instant things happen.
- Every contact is logged — calls, texts, follow-ups — attributed to the staff member, the location, and the lead.
- Tasks board with overdue and today flags is open and shared.
- Referrals are traced to their source — OD, MD, Website, GMB — in real time.
- The five-card monthly executive summary is one page, ninety seconds, zero vanity metrics — engineered to be the briefing taken to the board.
Volume run as a connected system
Volume at this scale, run as a connected system rather than a project queue, is what “compounding digital asset” looks like in practice.
Across the ReFocus Eye Health network — 38 practice websites, one corporate property, 25 additional locations under management — the pages are not generic blog filler. They are:
- Condition pages
- Treatment pages
- Provider-specific content
- Location-specific content
- Localized thought leadership
All built against query data from real patient searches and structured to earn both classical-SERP rankings and LLM citations. The volume is delivered without subcontracting strategy — the 20-person in-house team carries it under one roof, with the founders on every account. Every campus is a node in a network, not a row in a “locations” page.
See a real network dashboard live: refocusreport.netlify.app →
Deployed across the managed client base.
In active production at any time.
The ReFocus network, one source of truth.
+26% vs. February · +17% vs. March 2025. Direct calls — not impressions, not map views.
For PE deal teams
Evaluating an acquisition or planning post-close marketing standardization? The audit returns POOR / OK / GOOD across every site in the group on day one. The integration plan flows from there, on the same dashboard the operating team will use after close.
Greenwich Ophthalmology
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting.
The mechanism: every ophthalmology subspecialty got its own tailored architecture rather than a one-size-fits-all “services” page.
- Retina
- Cornea
- Glaucoma
- Pediatric
- IOL
Schema was layered on every page. The GBP profile was unified across locations and managed in real time. The dashboard surfaced wins and gaps weekly, so working sessions stayed grounded in current data. All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough on request.
12-month results, Feb 2025 → Mar 2026.
Most agencies hide the work
Most agencies wait for briefs. Specialty Vision dives into the nuance of any medical service being provided — without hand-holding, with curiosity, with intentionality. The volume is high. The quality is high. The clinical fluency doesn’t need to be explained.
If the category trains buyers to expect opacity, lag, and silence, Specialty Vision trains them to expect the opposite. Every default in the category was inverted on purpose.
Most agencies hide the work
- Monthly PDFs you can’t verify.
- Reactive, not proactive.
- Silence between reports.
Specialty Vision was built to be the opposite
- The dashboard is the source of truth.
- The founder is on the call.
- Tasks update the instant they happen.
- Same-day response when something moves.
- No quarterly retrospectives.
One investment, every campus
One investment covers the program across all campuses on most engagements. Growth at one location does not penalize the next. The model is built so a group can scale into the system, not get billed by it.
A fifth, tenth, or fiftieth campus joins the program without another fee schedule.
Two exceptions, named openly
Hosting
Scales modestly with the number of locations.
Google Ads management
Scales with monthly ad spend on a tiered structure that progressively reduces marginal rate as spend grows.
Both are detailed line by line in the proposal. The same pricing posture is what makes 130+ pages a month across 38+ sites economically sustainable for the practice.
How the engagement starts — audit-first
Six categories, scored POOR / OK / GOOD.
Every engagement begins with a live intake audit. No softening. The findings render on the dashboard during the walkthrough — not on a slide deck. The audit isn’t a sales document; it’s the first dashboard view of the engagement.
The six categories
Each is scored on a POOR / OK / GOOD scale and walked through live on the dashboard.
- Links & Authority
- Rank Tracker
- Local Listings
- Reputation Manager
- GBP Audit
- On-Site SEO
The composite that shows up first time, almost every time:
17 of 19 directories missing
BBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
Rank > 50 on the target keyword
Local competitors hold positions 1–10. Past 50 is effectively invisible on Google Maps and Google Search.
Zero Google Analytics tags installed
The practice is running ads, hiring vendors, driving traffic — and measuring none of it. A baseline can be established in one sitting.
100% duplicate page titles
On landing pages — the pages are competing against themselves for the same query.
Most “POOR” findings are an afternoon of work to clean up.
Start with the auditFounder-led. Every account.
Strategy is set and reviewed by Avner Engel and Ilan Manoim — not handed off to an account manager. Weekly founder-led strategy sessions are working sessions, not status-update theater. Decisions made, not summarized.
Same-day response
When an algorithm shifts, an indexation issue surfaces, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it; the team acts on it before the call happens.
Renewal earned every 30 days
Month-to-month, no lockup. The bar is the same every month: if the work isn’t visibly worth it, the engagement ends. The dashboard makes that visible.
The clinical team owns
Clinical voice and accuracy. The clinical team should not be writing briefs.
Specialty Vision owns
Everything that determines whether a page ranks, gets cited, and converts:
The agency should not be writing clinical claims unsupervised.
In their own words
“Abner is the kind of marketer that any VP marketing or CMO wants to have in their back pocket. He really dives into the nuance of any medical service that’s being provided — without hand-holding, with curiosity, with intentionality. It’s not your ’90s advertorial. It is gorilla content that is effective, relevant, meaningful, and building trust. I have never worked with a marketing vendor who is as prolific and passionate.”
“I stumbled upon their website and I said, oh my goodness, this is a great website. The way that they demonstrated the specialty services of optometry was incredible. Specialty Vision has been helping us to be able to get the word out about the specialty services that we do — innovative and creative ideas of how to promote that, whether it’s digital marketing through our website, through videos.”
“Google calls have increased by 56% and our website clicks also increased by about 50–55%. When I first started working with them, we had like 80 or 90 Google reviews, and now we have over 500. Helping us set things up in a way to basically just be more successful. Overall very positive.”
What the read-through usually asks next
A 30-minute executive briefing
A guided walkthrough of where your network actually stands today. From our side. On the dashboard, live.
A written plan in 5 days
Channels, KPIs, network-level priorities, timelines. The plan flows from the audit findings, not a generic template.
A live network dashboard from day one
Every action visible — to your team, to your physician partners, to the board. Every metric clickable to source.
Calendar embed — book the executive briefing directly.
Renewal earned every 30 days.
avner@specialty.vision · ilan@specialty.vision
Marketing your patients see. Results you can.
A sample monthly executive summary
Booked exams, per-channel attribution, per-location performance, current task status, and the trailing 30-day delta vs. baseline — one page, a 90-second read, engineered to be the briefing taken to the board, produced live on the same dashboard the network runs on.
Booked exams
Populated live from the dashboard.
Per-channel attribution
Populated live from the dashboard.
Per-location performance
Populated live from the dashboard.
Current task status
Populated live from the dashboard.
Trailing 30-day delta vs. baseline
Populated live from the dashboard.