Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger with sophisticated PE investors. Owned the M&A process end-to-end: sourcing, pre-QofE financial analysis, negotiations, structuring, due diligence, and practice engagement. Signed LOIs with 11 practices and $12M of EBITDA in the first 90 days. Average 25% equity roll, blended multiple under 6. Before Amplify, served as VP of Sales and Marketing at EyeCarePro — 2,000 medical clinics, 80 staff, 1M+ patient appointments per year generated through digital marketing.
Eye-care marketing built by the people who built the platform.
Specialty Vision is run by the founders who scaled a national optometry platform to a $100M raise — and built the agency that should have been there for them. Boutique specialists. Exponential results.
+241 net visits per day
Across 74 locations and 302 providers, in 30 days. Live on the dashboard, reconciled per provider.
Marketing your patients see. Results your sponsor can.
“Switching content marketing services, video, and social media over to Specialty Vision has been the best decision that I’ve made professionally. He really dives into the nuance of any medical service that’s being provided — without hand-holding, with curiosity, with intentionality. I have never worked with a marketing vendor who is as prolific and passionate.”
Zvi Pardes
VP Marketing, ReFocus Eye Health — a 100+ location PE-backed ophthalmology group
“After running a national eye-care platform and overseeing marketing for 2,000+ clinics, I witnessed an enormous opportunity being left on the table. Practices and groups across the country had untapped growth potential — especially in medical and specialty care — but lacked partners who could operate at a higher level. So I built Specialty Vision to deliver what the industry was missing: boutique attention combined with the deepest eye-care expertise of any marketing company, driving real transformation from single-location practices to national groups.”
OPERATOR-LED
Built by the people who ran the platform
Most agencies pitching PE-backed platforms have never run one. Specialty Vision was built by the people who did.
Platform & Technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand — the proprietary M&A portal, the employee-engagement platform, the dashboard layer the marketing now runs on top of.
THE ARC THAT MATTERS TO A SPONSOR
Founded a platform → raised $100M → integrated practices → marketed across 2,000+ clinics → 1M+ patient appointments annually → built the software the category was missing.
MARKETING TIED TO CHAIRS
The dashboard is the source of truth
Most agencies show you cost-per-click and impressions. Specialty Vision shows you what those dollars did to Dr. Parekh's chair last Tuesday. The Scheduling Gap Report — built into the Growth Portal — closes the loop between marketing spend and visits per day, per provider, per location, per region. This isn't a marketing report. It's M&A diligence-grade attribution that happens to be available every day.
- 74 locations · 302 providersunder management
- 32 practices gainingaverage +7.7 VPD; 2 declining
- 248 providers gainingaverage +9.0 VPD; 56 declining
- Net momentum: +241 VPDat the practice level, +1,723 VPD at the provider level
Per-provider attribution, live on the dashboard. Names visible only to authorized client operating teams; the public view is redacted by default.
At network scale, today
Across the managed Specialty Vision network, in a single 28-day window — plus video distribution at network scale over the last 365 days. All figures reconciled at source: GA4, Search Console, GMB Insights, ad platforms, YouTube Studio. Available on the live Growth Portal — pull it up anytime.
13,000 GMB phone calls
+39% vs. February 2026, +32% vs. March 2025.
151,000 organic search clicks
+27% vs. February 2026.
36 million organic impressions
+26% vs. February 2026.
3,378 appointment-page visits
2,154 unique users.
60,000 total users
65% organic.
1,470 paid conversions
April at $31.57 per conversion; trailing 9 days at $15.18 per conversion as the campaigns warm.
1.4M Insight Vision YouTube views (365d)
851K same period prior year; 279 published videos.
108.7K ReFocus YouTube views (365d)
17.9K same period prior year; 590 published videos. Combined: nearly 1.5M views and 869 published physician videos in twelve months.
Best-in-class across every layer that touches a doctor's online presence
01
Doctor management
Provider bios, headshots, schedules, hours, insurances, retail products — managed across every site, every directory, every GBP listing, with a single source of truth. New-provider launches ship with bio, video shoot (10–20 assets), print kit, website push, referral mailers, and provider-specific paid media — on schedule, every time.
02
Listings management
GBP optimization across every campus. Citation cleanup, NAP consistency, weekly post cadence, Q&A coverage, photo curation, hours and service-category accuracy. The proof: 13,000 phone calls in a single month across the managed network.
03
Reporting
The Growth Portal — the live dashboard the engagement runs on. Five-card monthly executive summary engineered to be the briefing taken to the board. The Scheduling Gap Report tying marketing to chairs. The Monthly Performance Report covering paid, organic, and citations. Drill-down on every metric to source. 24/7 access.
04
Practice websites
Custom-designed, conversion-focused, 200+ pages typical for a multi-service site, premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned, 30-day typical launch from signing. Built for both classical SERP rankings and LLM citation. Schema layered on every page. Multilingual where the demographic data returns.
05
Corporate doctor-facing website
The platform-level site that recruits physicians, communicates with sponsors, supports M&A outreach, and presents the brand to investors and partners. Leadership pages, clinical and non-clinical career tracks, partnership pages, news and policies — engineered as a full corporate property, not a brochure. The ReFocus corporate site is the reference model.
ampUP: the operating layer underneath
Marketing is one layer of what Specialty Vision delivers. Underneath it sits ampUP — the software suite Avner and Ilan built when they ran the platform. ampUP is what turns marketing from a vendor relationship into an operating system.
ampUP — the full platform: marketing, HR, operations, onboarding, employee engagement, project management, and a virtual shared office that connects MSO leadership to every practice and every staff member.
ampUP Lite — the simplified, multi-location marketing dashboard for groups that want the marketing layer without the full operating suite.
Practice Portal
Shared files, supply orders, patient forms, practice reports, location-level communication.
Communication & Collaboration
Social platform, integrated messaging, feedback and roadmap, staff recognition, company calendar.
Project Management
Task workflows, recurring tasks, Kanban boards, role-based collaboration, integrations with marketing tools, CRM, website, and Google Suite.
Marketing Integrations
Review management, website management with one source of truth for bios and hours, video marketing workflows (nearly 1,000 doctor videos produced without additional equipment), social uploader, bottom-up marketing participation from practice staff.
Employee Engagement
Gamified points and prizes, 360 recognition, career-development tracks, daily culture posts.
HR & Support
Job-requisition workflows, HR ticketing, onboarding, employee handbook, supply and print portal.
Upskilling
Full LMS for doctor and staff training, course library by topic / role / practice, video and text instruction, quizzes.
CASE STUDY
Greenwich Ophthalmology, 12-Month Transformation
Greenwich Ophthalmology Associates is a multi-specialty ophthalmology practice in Connecticut. Specialty Vision took over the marketing program in February 2025 and ran a 12-month build: site rebuild, technical SEO, schema, content engine, GBP optimization, AEO/GEO, and live dashboard reporting.
Every ophthalmology subspecialty — retina, cornea, glaucoma, pediatric, IOL — got its own tailored architecture rather than a one-size-fits-all “services” page. Schema layered on every page. GBP unified across locations. Working sessions grounded in current dashboard data, weekly. All figures reconciled against GA4, Search Console, and GMB. Available for live walkthrough during the executive briefing.
12-month results, Feb 2025 → Mar 2026
- +2,573% organic impressions vs. baseline
- +706% organic clicks vs. baseline
- +52% Google My Business calls vs. baseline
- 3.3M organic impressions in a single peak month
- 125 sec average time on the appointment page (100% engagement)
Why we built Specialty Vision
PE-backed platforms have small in-house marketing teams that can't carry the full stack. The agencies the category offers don't carry it either. The middle is under-served on purpose, because building the full stack is hard and most firms don't have an operator's reason to do it.
The category default
- Monthly PDFs the buyer can't verify.
- Reactive turnaround the buyer has to chase.
- Silence between reports.
Specialty Vision
- The dashboard is the source of truth.
- Same-day response when something moves.
- Working sessions, not status-update theater.
- Founder on every account.
Founder-led, every account
Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly — not handed to an account manager. Both are named senior leads on every PE-platform engagement.
Strategy led by founders directly
Weekly working sessions. Decisions made, not summarized.
Same-day response
When an algorithm shifts, indexation breaks, a ranking drops, or a GBP listing gets suspended. The dashboard surfaces it. The team acts on it before the next call.
Renewal earned every 30 days
Month-to-month, no lockup. The bar is the same every month: if the work isn’t visibly worth it on the dashboard, the engagement ends. That’s a feature for buyers who’ve signed multi-year MSAs that turned into vendor lock-in. It’s also why Specialty Vision has retained every client it has ever onboarded — and expanded scope with every one.
Clear division of labor
The clinical team owns clinical voice. Specialty Vision owns everything that determines whether a page ranks, gets cited, and converts: topic selection, keyword targeting, header architecture, on-page positioning, schema, distribution, EEAT signals, GBP, ad copy, video production, print design, and the corporate-website voice.
HOW THE ENGAGEMENT STARTS
Audit-first. No softening.
Every engagement begins with a live intake audit — six categories, scored on a POOR / OK / GOOD scale. No softening. Findings render on the dashboard during the walkthrough, not on a slide deck. Most “POOR” findings are an afternoon of work. The audit isn’t a sales document. It’s the first dashboard view of the engagement.
Start with the audit- Links & Authority POOR
- Rank Tracker POOR
- Local Listings OK
- Reputation Manager GOOD
- GBP Audit OK
- On-Site SEO POOR
What the read-through usually asks next
How do contracts work?
Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days. The dashboard makes that visible — if the work isn’t worth it this month, the engagement ends.
Do you charge per location?
On most growth programs, no. One investment covers the program across all campuses. Two exceptions, named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend. Both are detailed line by line in the proposal.
Who actually does the work?
A 20-person in-house team — SEO strategists, content specialists, developers, designers, video editors. Strategy is not subcontracted. Avner Engel and Ilan Manoim are named senior leads on every PE-platform account.
What does the audit look like?
Six categories, POOR / OK / GOOD, walked through live on the dashboard. For platforms with multi-location footprint, the Scheduling Gap Report adds a per-provider, per-location operating diagnostic on day one.
How fast can a multi-location group launch?
Technical audit begins within 48 hours of kickoff. Sites typically launch in 30 days. Local SEO push begins ~2 weeks before launch so visibility momentum is moving on day one. Compounding organic gains tend to show in 60–90 days, with case studies showing dramatic outcomes by month 12 (Greenwich).
Multi-location coordination — how does it actually work?
Per-location dashboards, per-location GBP, per-campus geo-targeted pages, network-wide content cadence, single source of truth for the marketing data. Every campus is treated as a node in a network — not a row in a “locations” page. ampUP and ampUP Lite carry the integration layer between corporate and practice staff.
Does this work alongside our in-house marketing team?
Yes — that’s the most common configuration. Specialty Vision carries the full stack the in-house team can’t carry alone (volume content production, technical SEO, schema, GBP at scale, paid media, video, print, AEO, software). The in-house team owns brand voice, sponsor relationships, and physician communications. Division of labor is documented at kickoff.
How do you handle physician partner adoption across a network?
On-camera coaching, provider-page architecture, per-provider entity optimization for AEO/GEO, and ampUP modules that pull physicians into the marketing process directly (interviews, content suggestions, recognition, gamified engagement). The result: 869 published physician videos and ~1.5M YouTube views across two reference networks in 365 days.
How do you measure conversions?
Strict definition. A conversion is a person whose search showed clear intent to book an appointment right now (not branded searches), typically within ~3 miles of the office, who clicked the ad and either reached a real person on the phone for a genuine conversation or submitted an appointment request online. Not traffic. Not window-shoppers. Neighbors actively trying to schedule care.
Reporting cadence and board-ready output?
Live dashboard, 24/7. Weekly founder-led strategy session. Monthly deep-dive review. Monthly five-card executive summary — one page, 90-second read, zero vanity metrics, engineered to be the briefing taken to the board. Quarterly strategic research.
Content ownership?
Full client ownership. All original content, images, schema, and assets stay with the platform — including after the engagement ends. Off-boarding plan is written into the engagement.
HIPAA / ADA posture on builds?
Aligned to HIPAA and ADA best practices. Reviewed at every release. Builds support acquisitions, rebuilds, and migrations across regulated multi-location healthcare environments. Detailed compliance posture (BAA, security questionnaire, sub-processor list) provided under NDA before contracting.
M&A and post-acquisition standardization?
The audit, the Scheduling Gap Report, and the dashboard run on every site in the group from day one. Post-close, marketing standardization follows the same template — corporate-site integration, GBP unification, content cadence, video shoots, print kits — without restarting the diligence.
Three steps
Renewal earned every 30 days. Boutique specialists. Exponential results.
Schedule the executive briefing01
A 30-minute executive briefing
A guided walkthrough of where your network actually stands today — directories, ranks, GBP, schema, and the Scheduling Gap baseline. From our side. On the dashboard, live.
02
A written plan in 5 days
Channels, KPIs, network-level priorities, integration timeline, board-reporting cadence. The plan flows from the audit findings, not a generic template.
03
A live network dashboard from day one
Every action visible — to your team, your physician partners, your sponsor, your board. Every metric clickable to source.