The agency built around vision therapy. Not the agency that also does it.

Every vision therapy doctor knows the patients are out there - and that they have a way to help. The gap is awareness. Patients don't know what VT can do. Referring clinicians don't either. A cookie-cutter optometry agency, a generic content shop, or a better-looking website cannot close it. Specialty Vision was built to.

#2 in the country for vision therapy in 2 - 3 months. Dr. Graebe, neurodevelopmental optometrist, KY.
1.4M YouTube views · 279 published physician videos. Insight Vision Optometry, last 365 days.
80 → 500+ Google reviews. American Family Vision Clinic, four-year client.
Book the 30-minute walkthrough →

Marketing your patients see. Results you can.

Avner Engel, Specialty Vision founder
"We're vision therapy only - generic content, a little more towards the optometry side, didn't quite work for us. Specialty Vision has done such an incredible job at providing us quality engaging educational content over multiple different platforms - social media, our website, paid ads. Finding somebody that understands the specialty, the vision therapy world - they absolutely nailed it. We've gotten people calling us and they said 'oh we saw you on YouTube.' I thought, how cool is that?"

Ali

Neurovisual Performance Institute

Watch on YouTube
THE AWARENESS GAP

The awareness gap

Vision therapy works. Every doctor on a VT roster knows it works - they have seen the children whose reading comprehension changed, the post-concussion adults who recovered the use of their eyes, the families who came back two years later because the older sibling needed help too. The science is real. The clinical outcomes are real. The patients are out there.

The problem is awareness - and it has two sides.

On the patient side
Most parents of school-aged children with convergence insufficiency, accommodative dysfunction, or undiagnosed visual-processing issues do not know vision therapy exists. They have heard "your child needs glasses" or "your child needs to try harder in reading." They have not heard "there is a clinician who can train the visual system itself." When they finally search, they search in symptom language ("my child can't read," "trouble copying from the board," "headaches after homework") - not in clinical language.
On the referral side
Pediatricians, family practitioners, neurologists, occupational therapists, physical therapists, athletic trainers, school nurses, school psychologists. The clinicians most likely to be the first stop for a VT-eligible patient - and the least likely to be fluent in what VT actually treats. Most of them have never seen the inside of a VT practice. The referral does not happen because the awareness is not there.
THE FOIL

Most agencies sold you generic optometry content

Most agencies pitching vision therapy practices treat VT as one service line on top of a general-optometry marketing playbook. The keyword research is "eye exam near me." The blog posts are "5 reasons to update your glasses prescription." The video is the doctor in front of a phoropter. The site has a "Services" page where vision therapy is one bullet between dry eye and contact lens fitting.

That playbook does not work for vision therapy.

The patient is not searching for "eye exam near me." The patient is searching for "my child can't read" or "my child gets headaches after school" or "post-concussion vision problems." The video is not the doctor in front of a phoropter - the video is the parent of a child who could not read in second grade and is reading at grade level by fourth. The page architecture is not "Services → Vision Therapy" - the page architecture is condition-and-symptom pages, child-development pages, post-concussion adult content, family case studies, sport-vision overlap, and a referral track for pediatricians, OTs, and PTs.

You explained your specialty to two prior agencies. Specialty Vision shows up already speaking it.

  • Most agencies hide the work behind monthly PDFs you can't verify, reactive turnaround you have to chase, and silence between reports. Specialty Vision was built to be the opposite. The dashboard is the source of truth. Tasks update the instant they happen. Same-day response when something moves. The founders are on the call.
FLUENCY

Already fluent in vision therapy

You should not have to explain your work to your marketing partner. The Specialty Vision team has shipped pages, ads, video, and referral materials on the specific shape of vision therapy clinical work:

The Specialty Vision team can interview a developmental optometrist on camera without making them re-explain what convergence insufficiency is. The writers know which symptoms map to which clinical workups. The strategists know that a VT decision window is months, not days, and that the marketing has to nurture parents over that span - not push for a same-day click.

As Dr. Graebe - neurodevelopmental optometrist, Kentucky: puts it: "You don't have to explain. He understands vision therapy better than many optometrists, to be honest."

That is the bar. Paired with a clinician's posture on ethical marketing - no overstated outcomes, no claims past the evidence, no marketing of VT for conditions where the evidence is thin, no patient promises a clinician would not make in front of a colleague. Vision therapy has spent decades earning credibility against skepticism. The marketing protects that credibility, not just the practice's growth. Every claim Specialty Vision puts on a page traces to a citation the doctor would defend; every video caption gets clinical sign-off before it ships.

Convergence insufficiency, accommodative dysfunction, oculomotor dysfunction

Symptom-language landing pages that match how parents actually search.

Post-concussion vision and TBI vision rehab

Adult-patient pages, neurology and athletic-training referral content, vestibular-overlap content.

Reading and learning-related visual problems

Parent-decision pages, school-related content, content for adult children of patients researching on behalf of a parent.

Strabismus, amblyopia, and pediatric VT

Family-decision-tool pages, treatment-comparison pages, in-office therapy galleries that make the work concrete.

Sport vision and visual-performance training

Athlete and coach content, sport-specific landing pages, athletic-training referral kits.

Behavioral-therapy adjuncts and developmental optometry

Content that respects the multidisciplinary nature of the work and the slow-decision-window the families live with.
THE ENGINE

Family storytelling, the format that converts

Generic optometry content is a clinician in a white coat in front of equipment. It builds zero emotional connection because vision therapy patients are not deciding clinically - they are deciding for their child or for their post-concussion parent or for themselves after months of frustration.

That is the format Specialty Vision produces. Five to eight fully produced videos per quarter on standard engagements. On-camera coaching included so the clinician - who has never been on camera - is comfortable. Family-storytelling format with the practice's actual patients, with explicit family release on file, HIPAA and minor-consent posture surfaced inside the engagement before any minor's face appears in a frame. Distribution to the practice's website, YouTube channel, Google Business Profile, paid social, and patient-acquisition ads - one shoot, every channel.

The numbers matter. The line that matters more is what Ali at Neurovisual Performance Institute said about a different number: "We've gotten people calling us and they said 'oh we saw you on YouTube.' I thought, how cool is that?" That is the front-desk-facing version of the proof. When the family-storytelling video is the work, the patient names YouTube on the intake call.

1

Vision therapy converts on family stories

A parent describing the year their daughter spent crying over homework. A high-school athlete describing the headache that would not go away after the concussion. A mother explaining what it felt like to see her son read aloud, fluently, for the first time. The clinician's voice supports the story; the family's voice carries it.
2

Plus light support for the in-clinic micro-content the practice is already shooting

The phone in the therapy room, the casual front-desk capture, the unscripted moment of a kid hitting a milestone. Specialty Vision provides shot-list guidance, captioning workflows, music and lower-third templates, and HIPAA-aligned release flows so the practice's organic content production keeps producing without becoming a compliance question.
3

The numbers it produces

Across two reference networks in the last 365 days alone: 1.4 million YouTube views and 279 published videos at Insight Vision Optometry, and 108,700 views and 590 published videos across the ReFocus Eye Health network. Roughly 1.5 million views, 869 videos, in twelve months.
DECISION ARC

Built for the months-long parent decision

Vision therapy decisions take months, not days.

A parent finds your site after a teacher conference. They read the symptoms list. They watch one video. They close the tab. Six weeks later they come back, watch two more videos, download the FAQ. Ten weeks after the first visit, the spouse finally agrees. Twelve weeks in, they book the consultation.

Specialty Vision's nurture architecture is built for the months-long arc:

The dashboard surfaces every nurture touch against every parent in the pipeline. Specialty Referral Tracking ties spend at the top of the funnel to a booked exam at the bottom - not a click in between.

Most marketing programs are built to convert at first touch. That playbook misses 70% of the actual VT patient flow.

1

Email sequences calibrated to where the parent is in their decision

symptom-research stage, symptom-confirmation stage, treatment-comparison stage, family-decision stage, post-consultation pre-program stage. Drip content sized to where the parent is, not where the funnel says they should be.
2

Retargeting flows that adapt to the pages a parent visited

Symptoms-page visitors get age-appropriate content. Treatment-comparison visitors get FAQ and case-study content. Pricing-and-insurance visitors get expectation-setting content.
3

Behavioral triggers

The parent who downloaded the symptoms checklist last month gets a different email next week than the parent who watched two videos but didn't download anything.
4

Family-decision support content

The spouse who is half-convinced. The grandparent who is funding the program. The older sibling who went through VT and wants to tell their parents about the younger one. The content speaks to the full family system, not just the searching parent.
5

Post-inquiry, pre-consultation nurture

The parent who scheduled the consultation three weeks out gets daily-use content that reinforces the decision and reduces no-shows.
6

Alumni-family loops

The family whose program ended six months ago gets re-engagement content for the sibling, the post-concussion adult relative, the friend whose child is struggling.
CASE STUDY

Dr. Graebe - featured case study

"We've gone from not having any presence on the internet to being the number two person on the internet when it comes to vision therapy in the relatively short time of two to three months. He knows what to do, when to do it, how to do it. If you're really serious about wanting to get better and grow your practice. Specialty Vision is the person I would highly recommend. You don't have to explain. He understands vision therapy better than many optometrists, to be honest."

In Dr. Graebe's words:

The mechanism: query-data-driven content built against actual parent searches, schema layered on every page, a video shoot to populate the site and YouTube channel, GBP unification, and a content cadence sized to the specialty depth of a neurodevelopmental practice. None of it cookie-cutter. All of it shipped fast.

Dr. Graebe - is a neurodevelopmental optometrist at Neurovisual Performance Institute (NVPI) in Versailles, Kentucky. Functional vision only - no general optometry. Vision therapy and neuro-rehab. Started his engagement with Specialty Vision with no internet presence - a practice that had grown for 35 years on referrals and word-of-mouth and had never built a real digital footprint.

Two to three months into the engagement, his practice was ranked #2 in the country for vision therapy. Headed for #1.

A note on competitive markets. Dr. Graebe practices in a regional Kentucky market with limited direct VT competition. In a top-30 metro with eight VT practices in a 20-mile radius and a children's hospital running its own VT program, compounding to a top-3 ranking position takes longer - typically 9 - 18 months. The mechanism is the same; the calendar adjusts to the competitive landscape. The point is not that every engagement reaches #2 in 2 - 3 months. The point is that the practice that started with no internet presence got there - because the marketing partner already knew what vision therapy was, what it should rank for, and how to make a clinician the visible expert in his field.

Practice spotlight
PROGRAM

Closing the gap, on both sides

The awareness gap has two sides. Most marketing programs work on one. Specialty Vision works on both, in the same engagement, on the same dashboard.

Both sides run as one program. The dashboard surfaces parent-side and referrer-side activations together so the practice owner sees the full picture in one place.

The patient side

  • Parent-search-skewed SEO and AEO/GEO. Parents do not search for "eye exam." They search for symptoms. The keyword set, the content architecture, and the schema are built around symptom-and-developmental language. AEO/GEO matters more for vision therapy than for almost any other eye-care specialty: parents researching unfamiliar care lean on ChatGPT, Perplexity, and AI Overviews first, and the LLM citation pool is smaller than the Google SERP. Specialty Vision builds for both surfaces.
  • Family-storytelling video. The format that converts (Section 6).
  • The long-nurture decision architecture (Section 7) - email sequences, retargeting, behavioral triggers, alumni-family loops.
  • Reviews and reputation. Parent-written reviews are the strongest form of social proof a VT practice can carry. Specialty Vision's reputation cadence - automated review requests at the right point in the patient flow, parsed and displayed by clinician and condition - is what produced the 80 → 500+ growth at American Family Vision Clinic.
  • Paid media, geo-targeted. Inside the school-district radius. Symptom-language ad copy. Strict qualified-lead definition (Section 10).
  • School-related content. Pages designed for adult children searching on behalf of a parent, parents searching after a teacher meeting, and adults processing their own learning history.

The referrer side

  • Pediatrician, OT, PT, neurology, athletic-training, and school-nurse referral kits. Co-branded notepads, intro letters, rack cards, and email-sequence content shipped to the referring clinics directly. Specialty Vision designs and produces. The practice signs the letter.
  • Clinician-facing content. Condition pages and case studies pitched at the level a referring physician will read - multidisciplinary collaboration, clinical handoff, scope-of-care language. Different register than the parent-facing pages.
  • Co-management content for general ODs and ophthalmologists. Many VT practices co-manage with referring ODs (the referring OD diagnoses, the VT OD treats). Specialty Vision produces co-management content - handoff protocols, follow-up reports, marketing collateral that frames the relationship as collaboration rather than referral-and-lose.
  • In-office collateral. Brochures and patient handouts the front desk can give to the parent who walks in not knowing what VT is. Print kit produced from the same brand standard as the digital work.
  • New-provider launch kit when a new VT clinician joins the practice. SEO-optimized bio, photo and video shoot (10 - 20 video assets), referral mailers to the local network, launch-window paid media support.
QUALITY GATE

Quality, not quantity

A vision therapy practice is space-constrained, provider-constrained, and program-cost sensitive. The marketing has to size itself to those realities - not to a vanity-volume metric.

  • Demand throttled to your panel's capacity. Specialty Vision sizes paid-media spend, content velocity, and conversion goals against your actual evaluation-slot availability. Generating 50 inquiries when you can serve 12 is an active harm - the other 38 either lose interest or call your competitor. The dashboard shows current evaluation availability against current inquiry volume; the team adjusts spend in real time.
  • Qualified-lead definition tuned to your clinical scope. A VT inquiry is a parent of a child whose symptoms map to your scope, who is searching with intent to book a consultation, who lives within your reasonable travel radius, who has had the price-and-insurance expectation surfaced before they click. Not a Davis Vision shopper. Not an out-of-market researcher. Not a parent looking for a $50 covered eye exam.
  • Pre-qualification at the ad and landing-page layer. The ad copy and the landing page do work the front desk shouldn't have to do. Specialty Vision writes both to set expectations on program duration, treatment-program cost band (without naming exact dollars), insurance posture (most plans don't cover; superbills available), and what the consultation actually involves. By the time a parent books, they have absorbed that this is a multi-session clinical program, not a routine vision exam.
  • The metric that matters. Qualified VT inquiries per available evaluation slot - not impressions, not clicks, not raw form submissions. The dashboard reports it. The renewal conversation hinges on it.
THE FULL STACK

The full marketing stack, vision-therapy-shaped

Most boutique agencies do one or two things and tell you to hire the rest. Specialty Vision is the full stack - under one roof, on one dashboard, run by a 20-person in-house team, every service shaped specifically for vision therapy.

The new-provider launch kit (above) takes over once the hire is signed. The recruiting layer gets you to the hire in the first place.

Website

Parent-facing layout. Family stories above clinical-feature lists. In-office therapy gallery. Clinician bio pages built for credibility (training, fellowships, COVD certification, neuro-rehab specialization). Premium hosting, sub-two-second page speed, HIPAA- and ADA-aligned. 30-day typical launch from signing.

SEO

Parent-search-skewed keyword set. Symptom-and-developmental-language phrasing. Schema layered on every page. Local SEO across school-district radius. The +25% MoM organic-visibility floor that holds across every site Specialty Vision has taken over.

AEO/GEO

Built for the LLM citation pool. Structured Q&A, clinical glossaries, decision tools that ChatGPT, Perplexity, Gemini, and AI Overviews retrieve from. Parents asking AI "is vision therapy worth it for my child" - the practice should be the answer.

Content engine

Continuous production of condition pages, child-development pages, post-concussion adult content, family case studies, school-related content, sport-vision overlap content. Four specialty-focused pieces a month per practice on the standard tier; higher cadence in competitive metros where the content velocity has to outpace established competitors.

Video

5 - 8 fully produced videos per quarter, family-storytelling format with explicit family release on file. On-camera coaching for the clinician. New-provider launch shoots produce 10 - 20 video assets per provider. Plus support for the in-clinic micro-content the practice is already shooting - shot-list guidance, captioning workflows, music and lower-third templates, HIPAA-aligned release flows. Section 6 names the format depth.

Paid media

Daily optimization, geo-targeted within the school-district radius, symptom-language ad copy. Demand throttled against evaluation-slot availability (Section 10). At typical specialty-practice spend, the tiered management-fee structure saves practices roughly 35% on Google Ads management fees vs. 25%-rate competitors.

Google Business Profile

Per-location, weekly post cadence. Vision therapy in description and Q&A coverage. Photo curation showing the in-office therapy environment. Per-location call data on the dashboard.

Reputation and word-of-mouth amplification

Generic agencies say "we amplify word-of-mouth." The specifics: review collection at the right moment in the patient flow (after a small clinical win in week 4, not at the consult); family-story permission protocols and HIPAA-aligned release forms; alumni-family content (the parent whose child graduated from the program and wants other parents to know); in-office referral cards parents can hand to other parents at the playground; family-referral tracking inside the pipeline so the practice knows which active families produce the most new-patient referrals. Each one is a deliverable, not a strategy slide.

Print and design

School-flyer formats. Pediatrician / OT / PT / neurology referral kits. Co-branded notepads and intro letters. In-office brochures and patient handouts. Templated for additional locations or providers at a per-piece discount.

Referral tracking

Every referral opportunity in a connected pipeline. Connected → Needs Info → Closed-Booked / Closed-Declined / Closed-No Response. Source attribution: OD referral, MD referral, OT/PT referral, website, GMB. The marketing dollar that produced the lead is traced to the booked exam.

Recruiting marketing - its own service category

Vision therapy practices are constrained by clinician supply more than by patient supply. Recruiting marketing at Specialty Vision is a distinct service line from patient-acquisition marketing, covering the full stack:

Community and event marketing - the strategy and support layer

School-counselor talks, pediatrician CE presentations, parent-group speaking, COVD events, parent-association sponsorships, athletic-trainer CE. Specialty Vision provides the strategy and the support layer - speaking-deck collateral, pre-event email and social campaigns, in-office signage for parents who heard about the practice from a talk, post-event nurture sequences for attendees, conference-booth design when the practice has a regional or national presence. The practice still gives the talk, runs the booth, attends the event; Specialty Vision makes sure each one produces more than it produced last year.

Multilingual where the demographic data supports

Spanish-language parent-facing content for markets where the data returns the investment.

Print and direct mail

to optometry schools, COVD member lists, and regional OD networks.

Email outreach campaigns

to credentialed-OD lists, fellowship cohorts, and lapsed-applicant pools.

LinkedIn connection-building

, including ghost-written LinkedIn posts and outreach flows for the founders and senior clinicians, plus targeted connection-building against OD candidates the practice wants on its radar.

Careers content on the practice site

job listings, role pages, life-at-the-practice content, founder-led culture videos for OD recruiting.

Recruiting ads

on optometry-school job boards and COVD channels.

Referral-pipeline building

alumni networks, peer-referral incentives, COVD-member outreach, and structured introductions through the existing professional network.

Recruiting training

for the practice's hiring manager - interview structure, candidate scoring, offer-letter templates.

Event planning

for recruiting fairs, COVD events, on-campus optometry-school visits, and regional-OD networking events.
Avner Engel, founder
FOUNDER-LED

Founder-led. Every account.

Strategy is set, reviewed, and led by Avner Engel and Ilan Manoim directly - not handed to an account manager. Both are senior leads on every account, including solo developmental optometrists running a single location. Weekly working sessions. Decisions made in the meeting, not summarized after it.

The clinical team owns clinical voice and accuracy. Specialty Vision owns everything that determines whether the page ranks, gets cited by an LLM, and converts to a booked exam.

Same-day response when an algorithm shifts, a ranking drops, a GBP listing flags, or a new opportunity surfaces. The dashboard surfaces it; the team acts on it before the next call.

Renewal is earned every 30 days. Month-to-month, no lockup. The bar is the same every month: if the work isn't visibly worth it on the dashboard, the engagement ends. That bar has held for every client onboarded - every one retained, every one expanded.

About an hour a week of clinical-team time. Your standing meeting plus ad-hoc clinical reviews when a page or video needs your sign-off. You don't write briefs. You don't edit drafts. You sign off on the clinical claims and the rest is on us. Vision therapy is hard enough; running an agency on top of it isn't part of the job.

- Avner Engel, Founder & CEO

START WITH THE AUDIT

How the engagement starts

Every engagement begins with a live intake audit. Six categories. POOR / OK / GOOD scale. No softening.

The findings render on the dashboard during the walkthrough - not on a slide deck. Composite findings the first time, almost every time:

Most "POOR" findings are an afternoon of work. The audit isn't a sales document - it's the first dashboard view of the engagement.

Audit categories

  1. Links & Authority
  2. Rank Tracker
  3. Local Listings
  4. Reputation Manager
  5. GBP Audit
  6. On-Site SEO

Composite findings

  • 17 of 19 directories missingBBB, Foursquare, MapQuest, Yelp Pages, twelve others. An afternoon of work fills the gap.
  • Rank > 50 on the target VT keywordPast 50 is effectively invisible. The fix is on-page architecture and authority compounding, not paid media.
  • Zero Google Analytics tagsThe practice is running ads, hiring vendors, and measuring none of it.
  • 100% duplicate page titlesacross landing pages. Pages competing against themselves for the same search.
Start with the audit →

More from the practices

Three practices, three voices, every one a working vision-therapy clinic - and the cluster covers the actual landscape of VT practice shapes you can build from. Neurovisual Performance Institute (NVPI) - functional vision only, no general optometry. American Family Vision Clinic - heavily vision therapy with primary eye care alongside. Insight Vision Optometry - multispecialty including vision therapy, with locations in California and Las Vegas.

"We've gone from not having any presence on the internet to being the number two person on the internet when it comes to vision therapy in the relatively short time of two to three months. He knows what to do, when to do it, how to do it. If you're really serious about wanting to get better and grow your practice. Specialty Vision is the person I would highly recommend."

Dr. Graebe, neurodevelopmental optometrist, Neurovisual Performance Institute (NVPI), Versailles KY

Functional vision only. Vision therapy + neuro-rehab.

Watch the video
"Google calls have increased by 56% and our website clicks also increased by about 50 - 55%. When I first started working with them, we had like 80 or 90 Google reviews, and now we have over 500. Helping us set things up in a way to basically just be more successful. Regular meetings, implementing ideas on how to get certain processes to work better. Overall very positive."

Dr. Levi Zurcher, American Family Vision Clinic, Olympia WA

Four-year client. Heavily vision therapy with primary eye care.

Watch the video
"I stumbled upon their website and I said, oh my goodness, this is a great website. The way that they demonstrated the specialty services of optometry was incredible. Specialty Vision has been helping us to be able to get the word out about the specialty services that we do - innovative and creative ideas of how to promote that, whether it's digital marketing through our website, through videos."

Dr. Jennie Zhu-Mai, VP Marketing, Insight Vision Optometry

Multispecialty including vision therapy, scleral lenses, myopia management, ortho-K, dry eye. CA + Las Vegas.

Watch the video

What
Our Clients

Are Saying.

Testimonial video for Specialty Vision: Marketing For Ophthalmology Groups

A Marketing VP's Secret Weapon for Specialty Eye Care Growth

Dr Levi Zurcher Testimonial Video For Optometry Marketing with Specialty Vision

Specialty Vision Testimonial Marketing Vision Therapy

Vision Therapy Marketing Testimonial Dr. Graebe

FAQ

What the read-through usually asks next

The team has shipped pages and video on convergence insufficiency, accommodative dysfunction, oculomotor dysfunction, post-concussion vision, vestibular-overlap, sport-vision, pediatric strabismus and amblyopia, reading-related visual processing, and the multidisciplinary collaboration with OT/PT/neurology that VT requires. The kickoff call confirms the fluency. After that, the marketing speaks the language without you having to translate.

Yes - and it's one of the most common shapes the consulting and marketing team works with. Solo developmental optometrists carry the same clinical specialty depth as a multi-doctor practice; the engagement adapts in scope (typically tighter content cadence, smaller paid-media spend, less complex multi-location architecture) but uses the same playbook. The audit walkthrough is the right place to size what makes sense.

About an hour a week. Your standing meeting plus ad-hoc clinical reviews when a page or video needs sign-off. You don't write briefs or edit drafts.

Parent-search-skewed SEO and AEO/GEO. Symptom-language ad copy. Family-storytelling video that converts the way clinical-feature content can't. Reviews and reputation displayed by clinician and condition. School-related content for parents searching after a teacher meeting. Geo-targeted within the school-district radius - not a generic 50-mile spray. Plus the long-nurture decision architecture in Section 7.

Yes - co-branded notepads, intro letters, rack cards, clinician-facing content, in-office collateral, and email sequences shipped to referring clinics directly. The practice signs the letter; Specialty Vision designs, prints, and ships. Co-management content for general ODs and ophthalmologists is part of the same track.

Yes - covered as the "Recruiting marketing" capability in Section 11. Careers content on the site, founder-led culture videos for OD recruiting, recruiting ads on optometry-school job boards, COVD-event sponsorship support. The new-provider launch kit takes over once the hire is signed.

Six specific deliverables, named openly: review collection at the right moment in the patient flow (week 4, not consult day); family-story permission protocols with HIPAA-aligned release forms; alumni-family content; in-office referral cards parents can hand to other parents; family-referral tracking inside the pipeline so the practice knows which families are sending the most new patients; spouse-and-grandparent-facing content for the parent whose decision is half-made and waiting for someone else to come around.

Yes - covered as "Community and event marketing" in Section 11. Speaking-deck collateral, pre-event email and social, in-office signage for parents who heard about the practice from a talk, post-event nurture sequences, conference-booth design.

Compounding organic gains tend to appear within 60 - 90 days. Dr. Graebe's practice was ranked #2 in the country for vision therapy in 2 - 3 months from a starting point of no internet presence - in a regional market with limited direct VT competition. In top-30 metros with multiple VT practices and a children's hospital VT program, compounding to a top-3 ranking position takes longer, typically 9: 18 months. None come in below the +25% month-over-month organic-visibility floor.

Month-to-month, no lockup, on every program. 30-day termination notice on website engagements. Renewal earned every 30 days.

On most growth programs, no. One investment covers the program across all your campuses. Two exceptions named openly: hosting scales modestly with the number of locations, and Google Ads management scales with monthly ad spend on a tiered structure that progressively reduces marginal rate at higher spend.

A 20-person in-house team. Avner Engel and Ilan Manoim, the co-founders, lead every account directly. Strategy is not subcontracted.

Live dashboard, 24/7. Weekly working session. Monthly deep-dive. The dashboard is the source of truth - not a monthly PDF.

Full client ownership. All original content, video, schema, and assets stay with the practice - including after the engagement ends.

Aligned to HIPAA and ADA best practices. Reviewed at every release. For VT specifically: explicit family-release protocols on every patient-story shoot, minor-consent forms for every minor-facing video, parent-and-patient permission flows kept on file, and HIPAA-aligned distribution rules (we don't repurpose a patient's footage outside the channels their family approved).

The audit names the gaps. Most are an afternoon of work; some are a 30-day rebuild. The strategy call decides whether the existing site can carry the program or whether a new build is the faster path.

The audit still produces value as a baseline. Many practices use it as a forcing function with the existing agency before deciding whether to switch. Specialty Vision's posture is to win the work on the work, not on a sales sequence.

Still have a question?

We cover the 17 questions most read-throughs ask. If yours isn't here, the founder answers in the strategy call.

Book the 30-minute walkthrough. Specialty Vision replies same-day.
THE NEXT 30 MINUTES

Three steps

The agency built around vision therapy. Not the agency that also does it.

1

A 30-minute walkthrough

A guided tour of where the practice actually stands today - directories, ranks, GBP, schema, page titles. From our side. On the dashboard, live.
2

A written plan in 5 days

Channels, KPIs, network-level priorities, timelines. The plan flows from the audit findings, not a generic template.
3

A live dashboard from day one

Every action visible - to your team, to your front desk, to anyone who needs to see it. Every metric clickable to source. Renewal earned every 30 days.
Book the 30-minute walkthrough →

avner@specialty.vision · ilan@specialty.vision

Marketing your patients see. Results you can.

Pick a time that works for you.

30 minutes with the founder, on Google Meet. We come ready to talk specifics about your practice - what's possible, where the growth is being left on the table, and what we'd actually do about it. No sales pitch, no contract waiting at the end.

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