The patient side
Parents are never told there is another path.
A child gets stronger glasses, or “he’ll grow out of it.” A concussion patient is never told neuro-optometric rehab exists. The demand is real; the awareness is not.
Vision therapy marketing. For the practice that does the real work.
You do the real work - convergence insufficiency, post-concussion rehab, learning-related and performance vision. The problem is an awareness gap with two sides. Parents are never told there is another path. And your program is invisible online, buried on one Services tab, ranking below offices that do not even offer VT. Specialty Vision closes both sides at once.
Dr. Graebe, neurodevelopmental optometrist, KY.
#2 on the internet for vision therapy in 2 to 3 months.
We’re vision therapy only. Generic content didn’t quite work for us. Finding somebody who understands the specialty, the vision therapy world – they absolutely nailed it. We’ve had people call and say, ‘I saw you on YouTube.’
Ali
Neurovisual Performance Institute, Versailles KY - vision therapy only, 35 years word-of-mouth
The awareness gap has two sides
The science is real and the patients are everywhere. What is missing is awareness - on both sides of the chair.
The practice side
The program is invisible online.
Excellent clinical work, buried on one Services tab. No condition architecture, no parent-facing content - so you rank below offices that do not even offer vision therapy.
We already speak vision therapy.
You explain it once. We understand convergence insufficiency, post-concussion and neuro-rehab, learning-related vision, and sports and performance vision - the conditions, the parent objections, and the referral relationships that drive a VT practice.
That is the difference owner-doctors feel first. No teaching a generic agency what binocular vision is, no watching your specialty get flattened into stock optometry copy. The content sounds like you because the people writing it know the work.
CASE STUDY
Insight Vision Optometry. Vision therapy at the core.
Insight Vision Optometry runs vision therapy as a core service line across California and Las Vegas. Specialty Vision built the condition architecture and the video engine around it - and the distribution did the rest. The same physician-video model now runs network-wide: 869 published physician videos and roughly 1.5 million YouTube views across the reference networks in the last 365 days. All figures reconciled at source.
- +51% organic search, year over year
- 1.4M YouTube views in 365 days (851K the prior year)
- 279 physician videos published in the window
- 100K+ organic YouTube views every month
- 869 physician videos across the network in 365 days
- ~1.5M YouTube views, network-wide
The full stack, under one roof
Most VT practices stitch together a web person, an SEO vendor, and a video freelancer. Specialty Vision is the whole stack, built for eye care - so nothing falls between the seams.
Website + condition architecture
A page architecture per condition, not one Services tab - built to rank and to convert parents.
SEO / AEO / GEO
Ranked in classical search and cited by the AI answer engines parents now ask first.
Content engine
Parent-facing and referrer-facing content on a real cadence, in your clinical voice.
Video production
Physician video at volume - the distribution that drove the Insight Vision numbers.
Google Business Profile
GBP optimization, citations, reviews, and posts across every location.
Paid media
Conversion-defined paid search and social, tied to real appointment intent.
Reputation
Review generation and management that turns happy VT families into proof.
Most agencies hide the work. We put it on a dashboard.
Most agencies
- Monthly PDFs you cannot verify
- Generic optometry content
- Slow turnaround you have to chase
- No idea if it moved a single patient
Specialty Vision
- A live dashboard, reconciled at source
- Content written by people who speak VT
- Same-day response when something moves
- Net-new visits you can watch
HOW IT STARTS
Every engagement starts with a live audit
Six categories, scored POOR / OK / GOOD on the dashboard during the walkthrough - not on a slide deck. No softening. Most POOR findings are an afternoon of work.
Start with the live audit- Links & Authority POOR
- Rank Tracker POOR
- Local Listings POOR
- On-Site SEO POOR
- Reputation Manager OK
- GBP Audit OK
Typical first audit: 17 of 19 directories missing, keyword past rank 50, no Analytics tags, duplicate page titles.
FOUNDER-LED
Founder-led, every account
Strategy is set and led by the founders directly - not handed to an account manager. Both are named senior leads on every account.
Founded and led Amplify EyeCare, a national eye-care platform raised through a $100M merger. Before Amplify, VP of Sales and Marketing at EyeCarePro - 2,000 medical clinics, 80 staff, more than 1M patient appointments a year through digital marketing. He built Specialty Vision to be the marketing partner the specialty side never had.
Platform and technology lead. Four years building best-in-class infrastructure for a scalable national eye-care brand - the content and video workflows, and the dashboard layer the marketing now runs on top of.
Google calls have increased by 56%. Website clicks also increased by about 50 to 55%. We had like 80 or 90 Google reviews, and now we have over 500.
Dr. Levi Zurcher
American Family Vision Clinic, Olympia WA - a 4-year client (VT + dry eye)
What VT practices ask before they start
Two threads, one answer set: how we work with your practice, and how we handle your specialty and the people you serve.
How we work
How much of my time does this take?
About an hour a week of clinical-team time. You stay in the chair; we run the program.
How do contracts work?
Month to month, no lockup. Renewal earned every 30 days, visible on the dashboard.
How fast can a VT practice launch?
Sites typically launch in about 30 days, with compounding organic gains in 60 to 90 days.
Who owns the content?
You do. All content, images, and schema stay with your practice, including after the engagement ends.
Your specialty & your patients
Will the content actually explain VT to parents?
Yes. Parent-facing content is the point - it gives families the path they were never told about.
Do you understand my specialty, or am I teaching you?
We already speak vision therapy - convergence insufficiency, neuro-rehab, learning-related and performance vision.
Does insurance cover vision therapy?
TODO: practice- and plan-specific. Pull verified coverage language from practice-context before publishing. Do not state a coverage claim here.
Can referring providers find and verify where they send patients?
Yes. Provider-facing pages and entity optimization make your VT program legible to pediatricians, neurologists, and co-managing ODs.
Three steps to a VT program patients can find
Book the 30-minute walkthrough1
The 30-minute walkthrough.
Where your VT program stands today - directories, ranks, GBP, and your condition architecture. Live on the dashboard, from our side.
2
A written plan in days.
Channels, keywords, the parent-facing content map, and the launch timeline. It flows from your audit findings, not a template.
3
A live dashboard from day one.
Every action visible, every metric clickable to source. Net-new visits you can watch, reconciled at source.
Marketing your patients see. Results you can.
Boutique specialists for the practice that does the real work. Start with the live audit, or book the 30-minute walkthrough - renewal earned every 30 days.